J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the ‘Account Executive’ and the ‘Creative Department’ were both born at JWT in the 1880’s. But neither achievement is more significant than the development and perfection of trademark advertising. JWT literally wrote the book on how to build an impenetrable trademark …
Marketing OC: Is Branding Dead?
J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the ‘Account Executive’ and the ‘Creative Department’ were both born at JWT in the 1880s. But neither achievement is more significant than the development and perfection of trademark advertising. JWT literally wrote the book on how to build an impenetrable trademark …