Changing Tides Newsletter
How do you create meaningful differentiation? – August 2014
Changing Tides NewsletterMany businesses are seeking the big idea. The homerun campaign that will make them the thought leader in their respective industry. Unfortunately, great advertising is only a part of the solution. A company’s products and services are...
Laguna Summer Art Festivals – July 2014
Changing Tides NewsletterSoak up the sun and have fun on Southern California’s coast while enjoying creative art, live music and great food. This summer, your friends at Young Company are pleased to invite you as our guest to the art festivals located in...
Learn How Wilbert Won the President – June 2014
Changing Tides NewsletterThe Power of One: How one young man creates one video designed for one audience and impacts thousands. Many are now aware that president Barrack Obama will be speaking at UCI’s commencement on June 14th. What you may know is that it...
Ideas for Building Brands and Growing Companies – May 2014
Changing Tides NewsletterMarketing research is still at the heart of the marketing concept. And most cost effective than ever. About 100 years ago, a very famous advertising copywriter by the name of Claude Hopkins invented the concept of marketing at the Lord...
Ideas for Building Brands and Growing Companies – April 2014
Changing Tides NewsletterTo print or not to print? I recently visited a Cadillac dealer to pick up a brochure on the CTS. The car is so stunning, I figured the collaterals would be top notch. I was disappointed to learn that Cadillac no longer prints...
Ideas for Building Brands and Growing Companies – March 2014
Changing Tides NewsletterWelcome to March! It looks like we have had our splash of rain and summer is starting this week. I’m not sure how our water supply will hold up, but I do think it’s time we invest in desalinization plants in Southern California. A very...
Microsoft is Making Changes – February 2014
Changing Tides NewsletterWell, it is official. Satya Nadella is the new CEO at Microsoft. Though born and raised in India, he was educated in the U.S. I see a few reasons to celebrate Microsoft’s decision. He’s a global guy. This appointment speaks volumes...
Ideas for Building Brands and Growing Companies – January 2014
Changing Tides NewsletterWelcome to 2014! This is a year that holds more promise for progress and prosperity than any in recent memory. Sure, the world has its share of problems, but we have more smart people willing to solve those problems than ever before....
Ideas for Building Brands and Growing Companies – December 2013
Changing Tides Newsletter“If they can learn to hate, they can be taught to love.” said the late Nelson Mandela whose words leave a legacy of hope and inspiration for people around the world. Mandela (who passed away yesterday at 95) was always mindful that his...
Who stole the Cookies from the Cookie Jar? To find out, Google who? – November 2013
Changing Tides NewsletterThe informal corporate slogan of Google “Don’t be evil” is crumbling fast as the Internet giant begins to shift to a new cookie technology. Cookies are tiny pieces of code that marketers deploy on web browsers to track people’s online...
Ideas for Building Brands and Growing Companies – October 2013
Changing Tides NewsletterHummingbird, the new search algorithm at Google, is not as sweet and innocent as it sounds. By disabling keyword search data which matched keywords in a search query to the same words on Web pages, Google has in effect removed the...
Client Spotlight: Total-Apps – August 2013
Changing Tides NewsletterTotal-Apps of Aliso Viejo is driven to help clients double their income with new ways to pay online and through mobile devices. Known in their industry as the “Rocket Scientists of Credit Card Processing” partners Rey Pasinli and Jason...