Changing Tides – February 2018

February 2018 |  WHAT’S IN A TITLE? AND WHY DOES IT MATTER? Over the past two decades, the ability to reach a B2B target audiences by job title has become a lot more difficult. The steady erosion of B2B print magazine ads since 2000 took with it the source of the most current B2B databases. Database … Continue reading »

Changing Tides – January 2018

January 2018 |  THE POWER OF OPTIMISM With all that’s going on in the world today, it’s easy to be pessimistic. Thanks to global media, we become instantly aware of every natural disaster, military threat and wrong-doing as it happens. This news arrives so fast and so frequently that it can easily skew one’s perception of the state … Continue reading »

Changing Tides – December 2017

December 2017 |  WE REGISTER CARS EVERY YEAR, DON’T WE? WHY NOT GUNS?  . Every year, I renew my auto registration. I put a bright colored sticker on my license plate that shows the expiration month. If I use the vehicle and don’t register it, I could be pulled over and ticketed. If I continue to ignore the … Continue reading »

Changing Tides – November 2017

  November 2017 | HE’S GOT THE POWER Even from 3,300 miles away through a computer screen, the devastation to Puerto Rico caused by the 150 mph winds of Hurricane Maria on September 20th, was heart-rending to watch. More so, because my son-in-law’s family lives there. As the weeks progressed, nothing seemed to get better. … Continue reading »

Changing Tides – October 2017

  October 2017 | Insurance by any other name is a shell game. Are you covered?   With so many devastating natural disasters in Texas, Florida, Louisiana Puerto Rico and Mexico, those people fortunate enough to have insurance are turning to their policies to see what is covered. Many victims of this last batch of … Continue reading »

Changing Tides September 2017

September 2017| Labor Day Takes on New Meaning My grandfather used to say that without unions, the average worker would not have a voice or any leverage against the big businesses that controlled manufacturing in 1900. But things have changed a lot since then. One can easily argue that big businesses revised their approach to … Continue reading »

Changing Tides August 2017

Fun and Free! Two of the most powerful words in advertising, “Fun” and “Free,” aptly describe this offer from Young Company. Four passports to all three Laguna Beach art festivals are yours for the asking. The Festival of Arts has been totally renovated and it is beautiful. Art-A-Fair has Tivoli Too, a charming restaurant located … Continue reading »

Changing Tides July 2017

July 2017| We hold these truths to be self-evident Thomas Jefferson said that the purpose in writing the Declaration of Independence was to express a shared understanding of “the American mind.” It has been commented upon by patriots and scholars ever since. The most notable edit made by collaborator Ben Franklin was to replace the … Continue reading »

Changing Tides June 2017

June 2017| Putting a New Face on Facebook As a founding member of the social media revolution, Facebook has grown to over 1.5 Billion users per month worldwide. I never realized the potential for Facebook in terms of reaching B2B customers until now. The ability to micro target people based on what they do is … Continue reading »

Changing Tides May 2017

May 2017| The Impact of Social Media on Advertising (and Vice Versa) There is no question that social media has become a major advertising channel. In 2016, digital advertising, including Social Media and Google Paid Search, produced more advertising revenue than network, cable and local television combined. Social media ad spending will top $35B this … Continue reading »