Changing Tides – June 2018

June 2018 |Event Marketing Takes Center Stage While social media and digital marketing get the biggest buzz these days, we have discovered that client programs centered around an event get the best results. Event marketing tops the marketing agenda for the year by providing an organizing principle that can be supported by all marketing channels. Whether … Continue reading »

Changing Tides – May 2018

May 2018 | Big Data or Small Database. Which is right for your company? Big Data is big business and while the term “big data” is relatively new, the act of gathering and storing large amounts of information for eventual analysis is ages old. The term gained momentum in the early 2000s. Its definition includes the … Continue reading »

Changing Tides – April 2018

April 2018 | If Facebook Loses Face, Will Marketers Still Book It? The Cambridge Analytica breach of confidentiality that surfaced in March is more than a PR challenge for Facebook and Mark Zuckerberg, it has forced marketers to weigh their options – pull out or continue to leverage Facebook’s strength in targeting consumers with relevant advertising … Continue reading »

Changing Tides – March 2018

March 2018 | What’s Wrong With Digital Advertising? Dissatisfaction is the first step in making progress. I am hoping this message reaches our friends at Google so the progress can begin. Digital advertising has many benefits to both marketers and consumers with its ability to target messages that are on point and on time. Nevertheless, there … Continue reading »

Changing Tides – February 2018

February 2018 |  WHAT’S IN A TITLE? AND WHY DOES IT MATTER? Over the past two decades, the ability to reach a B2B target audiences by job title has become a lot more difficult. The steady erosion of B2B print magazine ads since 2000 took with it the source of the most current B2B databases. Database … Continue reading »

Changing Tides – January 2018

January 2018 |  THE POWER OF OPTIMISM With all that’s going on in the world today, it’s easy to be pessimistic. Thanks to global media, we become instantly aware of every natural disaster, military threat and wrong-doing as it happens. This news arrives so fast and so frequently that it can easily skew one’s perception of the state … Continue reading »

Changing Tides – December 2017

December 2017 |  WE REGISTER CARS EVERY YEAR, DON’T WE? WHY NOT GUNS?  . Every year, I renew my auto registration. I put a bright colored sticker on my license plate that shows the expiration month. If I use the vehicle and don’t register it, I could be pulled over and ticketed. If I continue to ignore the … Continue reading »

Changing Tides – November 2017

  November 2017 | HE’S GOT THE POWER Even from 3,300 miles away through a computer screen, the devastation to Puerto Rico caused by the 150 mph winds of Hurricane Maria on September 20th, was heart-rending to watch. More so, because my son-in-law’s family lives there. As the weeks progressed, nothing seemed to get better. … Continue reading »

Changing Tides – October 2017

  October 2017 | Insurance by any other name is a shell game. Are you covered?   With so many devastating natural disasters in Texas, Florida, Louisiana Puerto Rico and Mexico, those people fortunate enough to have insurance are turning to their policies to see what is covered. Many victims of this last batch of … Continue reading »

Changing Tides – September 2017

September 2017| Labor Day Takes on New Meaning My grandfather used to say that without unions, the average worker would not have a voice or any leverage against the big businesses that controlled manufacturing in 1900. But things have changed a lot since then. One can easily argue that big businesses revised their approach to … Continue reading »