A Persona For Every Product

A Persona For Every Product

  Before a brand unleashes any marketing campaign, a customer persona must be defined. And so, the knowledge quest begins, driving all known resources forth to learn what makes their customers tick. This highly-regarded process, of course, goes by the name “market research”. Its ideal result is a vivid picture of a customer’s wants and … Continue reading »

More Conversions: Marketing Your Way to the Bottom of the Funnel

More Conversions: Marketing Your Way to the Bottom of the Funnel

  With so much emphasis on reaching the top, brand marketers often lose sight of an equally important destination – the bottom. The location in question is the bottom of the marketing funnel. This is where all the conversions happen. It’s the must-go zone where prospects begin to slaver over your brand. They’ve been tantalized … Continue reading »

Call to Action (CTA) : Marketing’s Profitable Nudge

Call to Action (CTA) : Marketing’s Profitable Nudge

You can’t push your way to profits. Not in the world of brand marketing, anyway. Slam consumers with too much force, and they’ll likely bolt from the barn. This caveat is particularly relevant to the implementation of any call-to-action (CTA). When implementing these proven action-triggers, don’t push, don’t shove, don’t poke. Nudge. Conversions are much … Continue reading »

Lower Your Bounce Rate: How Brand Marketers Can Minimize See and Flee Syndrome

Lower Your Bounce Rate: How Brand Marketers Can Minimize See and Flee Syndrome

  Getting people to your website is one thing. Keeping them there is another. In the world of digital marketing, it’s common for people to connect with a website, glance around, and bolt – the ‘see and flee’ syndrome. Otherwise known as bouncing (measured by bounce rate), these quick exits typically are bad news for … Continue reading »

Small Brand vs. Big Brand: How to Grab Your Share

Small Brand vs. Big Brand: How to Grab Your Share

  If you’re a modestly-sized, relative unknown vying to make some marketplace noise, fierce competition is your foe. Think of what you’re butting heads with. Basically, you’re pitting scant resources against powerful, cash-chunky, established players – players that likely boast legions of devoted customers. If they’re long-time devotees, which many will be, their loyalty and … Continue reading »