Video Marketing: Let the Message Fit the Moment

Video Marketing: Let the Message Fit the Moment

Crank out the marketing videos and throw them into the ring. So long as they’re touting your brand, they’re hitting the mark, right? Well, maybe. It’s entirely possible that they’re falling miles from the mark. How will marketers know their aim was off? Because what will happen is absolutely nothing. Not a murmur or a … Continue reading »

The Plus Side of SEO

The Plus Side of SEO

With search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate measurement of marketing success. The phenomenon is known as conversion rate optimization (CRO). This measurement spells out in no … Continue reading »

Three Steps to a Conversion-Rate Boost

Three Steps to a Conversion-Rate Boost

With search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate measurement of marketing success. The phenomenon is known as conversion rate optimization (CRO). This measurement spells out in no … Continue reading »

A Persona For Every Product

A Persona For Every Product

  Before a brand unleashes any marketing campaign, a customer persona must be defined. And so, the knowledge quest begins, driving all known resources forth to learn what makes their customers tick. This highly-regarded process, of course, goes by the name “market research”. Its ideal result is a vivid picture of a customer’s wants and … Continue reading »