Are your online ads repelling users? Then try the proven alternative – native ads. Essentially informational pieces, native ads illuminate your brand – without barging in like the usual popup or banner. Nothing blends in like a native ad.
Native ads wear innocent faces, making them more inviting than traditional formats. Currently, the info pieces draw about 25% more viewers than popups and the like. Which makes them incomparably valuable.
How can brands get the most out their native ads? First, keep them brand relevant. If you’re selling beachwear, roofing ads are right out. A surfboard article, on the other hand, could be gold. Context is king.
Before diving in, brand marketers should identify their objectives. Want more leads? Improved brand awareness? Stronger customer loyalty? Native ads must support these goals.
Marketers also will benefit by monitoring key metrics. For native ads, these are: conversion rates, number of new leads, total impressions, and engagement levels. Depending on goals, all of these may not be relevant. Those that are, however, should be tracked scrupulously.
Remember, as with all other content formats, sluggishness is a deal-breaker. Users simply won’t sit still for slow-loading pages. To prevent delays, pull out all the stops to ensure lightning-quick load times. Under three seconds is ideal.
Above all, don’t skimp on content quality. Users expect anything that looks like information to be information. Do your due diligence, conduct sufficient research, and cobble together a data-rich gem all can be proud of. You’ll be rewarded with attention galore.
If you have questions or comments about native ads, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.