Successful social media marketing invariably exhibits two prominent characteristics – ads load quickly and grab attention right off the bat. This quickness trait reaches top form in the social media marketing format called Facebook Canvas Ads – or ‘Instant Experiences’, as they’ve come to be known.
Designed exclusively for mobile devices, Facebook Canvas Ads are accessed via newsfeeds and instantly delivered to users. This means, in a flash – about 15 times faster than the standard webpage.
Equally important is their noticeability. Unlike similar communications, Instant Experience ads fill the entire mobile screen. That’s top to bottom, side to side. Full coverage at its finest.
Canvas Ads provide a uniquely immersive, all-in-one experience. Designed for full engagement, they appear as a hodgepodge of video, carousel ads, text, and other forms seamlessly combined into one, neat, full-screen package. Users simply select the one they want – and enjoy.
A Canvas Ad offers social media marketers a wide range of advantages -- in addition to brisk loading speed, immersive capability, and full-screen noticeability. Perhaps the most desirable of these advantages is ease of creation. That’s right. Businesses of every size can develop a Facebook Instant Experience, even on a limited budget. Thanks to a selection of handy templates, marketing teams can create dazzling ads from within the app itself. Your masterpiece will be ready for eyeballs in record time.
Another major advantage is popularity. Facebook Canvas Ads generally are extraordinarily well received by users of every stripe. The stats tell a compelling story – more than half of the people who access an Instant Experience will view about half of the content.
Canvas Ads also offer marketers a variety of format options, each perfectly suited to a specific objective. For instance, ‘instant storefront’ allows businesses to exhibit a multitude of products on a vivid grid layout. As with a physical storefront, the option showcases many products simultaneously.
But that’s only the beginning. Social media marketers easily can utilize any of the other formats, each appropriately named to align with its function: ‘instant storytelling’, ‘instant form’, ‘instant customer acquisition’, and ‘instant lookbook’. Put it all together, and it adds up to instant success.
If you have questions or comments about Facebook Canvas Ads, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.