Is your marketing campaign missing the mark? Are the results hitting new lows? Chances are, you’re lacking one important element – a set of finely-honed video ads. These are performance boosters if ever there were any, with their popularity soaring by the second. People simply can’t get enough. Which is why brands should feed this desire relentlessly.
What are some advantages of the video medium? How about major conversion power? Invariably, videos are better persuaders than alternative ads. This should come as no surprise. Gazing at a video, people can see a product, how it functions, how it solves a problem, and even all the effort that went into making it. These revelations establish credibility in no uncertain terms. As they say, seeing is believing – a principle that gives tremendous value to virtually every ad.
And then there’s the storytelling side of videos. Marketers with the right touch can turn their products into ‘stars’ with a well told tale. Engagement levels will skyrocket, and if the cards have been played right, so will the number of conversions. There’s simply nothing like a good story to draw people in and keep them glued.
But why shoulder all the responsibility yourself? There’s plenty of help to be had. More than a few customers will jump at the chance to help your cause by supplying heartfelt video testimonials. Never overlook these nuggets. Why? Because according to research, the word of a satisfied user carries enormous weight – especially when uttered in a video. As with seeing products in action, a pleased, enthusiastic customer takes believability to new heights. And nothing does more for a product in a cluttered marketplace than a believable image.
If you have questions or comments about using videos to market your brand, or about any other brand-related topic, feel free to send them our way.