Your business may not be hefty enough for the Fortune 500. Nevertheless, it can thrive in the ecommerce world when some fundamentals are applied.
Start by giving your business a distinctive identity with a professional email address. A business-like domain as opposed to the generic Yahoo or Gmail. The right email enhances credibility and clout. Plus, it minimizes the chances of creating a spammy impression. Generic email extensions run that risk.
Popups are another consideration for ecommerce enterprises. A small business (or any business) should properly time the appearance and disappearance of these ads. Not that they shouldn’t be used. They should, however, materialize at optimal moments. A word to the wise -- the optimal moment is never the minute a visitor arrives. New arrivals need a chance to settle in and explore the surroundings. Once they’re acclimated, a well-timed popup can be gold. Users are ready to absorb the information – provided, of course, the content is relevant and well presented.
It's also important to go the extra mile. Yes, you provide a wonderfully convenient shopping experience. And page loading speeds are something for the record books. But you can’t stop there. Shoppers expect a little more. Like maybe free shipping or a special offer. Perks such as these often can tip the scales in your favor.
And whatever you do, don’t forget the importance of mobile friendliness. A large chunk of the population shops via mobile device. (As if you didn’t know) So, it behooves ecommerce retailers to design the shopping environment with this preference in mind. Fortunately, you can get a sneak peek of the landscape before going too far. Google offers businesses a mobile-friendly test that displays a website in a mobile environment. How does it look? Now you’ll know for sure. Are you ready to go -- or go back to the drawing board? This preview is the easy way to find out.
If you have questions or comments about improving ecommerce results for your small business, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.