Digital Marketing Orange County Blog

January 16, 2017

The Expanding Reach of Influencer Marketing

Influencer marketing, it’s happened for centuries. Once they grab the limelight, their opinion turns to gold. It doesn’t matter what their station in life — celebrity, government official, business leader, athlete, or who knows...

December 20, 2016

How to Bait Buyers Into Buying Your Stuff

Why do people buy online? A fair enough question, and one that brand marketers should ask – and hopefully answer with a high degree of accuracy. But taking a reverse route can prove equally beneficial. Rather than limit oneself to the...

November 18, 2016

Branding: Hurry Up, It’s the Holidays

See that blur? Feel the wind? You’ve probably waited until now to unleash your holiday marketing thrust. What you’re experiencing is the mad tumble-rush of holiday shoppers passing you by, leaving you behind in an empty desert. Catch...

November 4, 2016

What Will Happen in the Search Engine Showdown?

Something’s stirring in the world of search engine marketing. Small movements, sometimes undetected, are taking place. Significant changes will be the result. The movements are those of competing search engines stepping into the dusty...

October 7, 2016

How Marketers Can Wrestle with the New SERP

Google definitely keeps brand marketers on their toes. In the world of the search engine king, rules are rewritten by the truckload. Parameters are changed at the drop of a hat. Get comfortable with one reality, and you’re tumbling...

September 30, 2016

Why Marketers Must Learn to Speak Fridge

Just when you mastered mobile connectivity for marketing purposes, along comes the latest thing … or should we say things. The Internet of Things (IoT) is on its way, and it’s coming at light speed. The implications for brand marketers...

September 16, 2016

How to Decipher Marketing’s Emotional Espionage

For eons, people have struggled to get in touch with their feelings … to understand what makes their precious selves tick. Marketers have been on the same quest for nearly as long. And now, in the highly-advanced 21st century, brand...

September 13, 2016

Brand Marketers…Don’t Hang Up the Phone!

Brand marketers, take heed. Apparently, there’s something about the human voice that captures the hearts and minds of consumers. It’s a quality that digital communications somehow lack. Call it familiarity, friendliness, or warmth. But...

August 30, 2016

Foot Traffic Still Trumps Web Traffic

Foot Traffic Still Trumps Web Traffic Everybody on the planet knows that the use of mobile devices is surging. But we’re nowhere near the saturation point. According to estimates from eMarketer, by 2018 the number of smartphone users...

August 15, 2016

Digital Marketing: Social Mutations

Ok, sure we expected the changes. But not this fast. Not so fast it’s hard to recognize our familiar destinations these days. The changes in question refer to those taking place in the world of social media. Next to the speed of light,...

July 22, 2016

Multi-Channel Marketing: Power of the Pipelines

You might think website traffic is website traffic. Doesn’t matter where it’s coming from. As long as it arrives, your online brand marketing is in great shape. Numbers get the search engines to notice, right? Yes, that’s true. Traffic...

July 15, 2016

Unfitting Advertisements Cripple Companies

Throw an ad into cyberspace, and success is guaranteed, right? After all, the world is teeming with more than two billion smartphone users. How could you possibly miss with all those visitors jumping into digital destinations? That’s a...

July 8, 2016

Getting Back at The Blue-Light Bullies

The company might be mashing the plans of marketers hoping to keep viewers glued to their smartphones 24/7.  But in the process, it may be contributing to a more alert humanity. For its latest generation of the iOS 9.3 operating...

June 30, 2016

Algorithmic Retargeting in Marketing

Consider this typical scenario – an online visitor drops an item into a shopping cart on the website of Store A — then decides ‘eh, I’m not sure if I want this big, fluffy pillow.” The customer wanders to another retail website,...

June 15, 2016

Your Brand Needs Better Leads!

     Once a brand unleashes an online campaign, its marketing team generally rushes to gauge its impact. For web marketing, of course, the greatest gauge is inbound traffic. The more visitors or phone calls, the bigger...

May 20, 2016

Facebook and Twitter Book Ships to Uncharted Lands

The tweets aren’t coming as loud or as often. That’s the disturbing report from the Twitter sidelines. As things now stack up, the number of Twitter shares is dropping fast. Not that Tweet Central is wobbling on weak legs. Far from it....

April 5, 2016

Facebook Throws Another Lure at Brand Marketers

Publishers, resistance is useless — Facebook once again is dangling temptation before your eyes. The first time it was Instant Articles (IA), remember? This handy feature gives publishers the power to hand-pick articles users see...

March 11, 2016

What’s Good for the Stage is Good for the Brand

By 2019, 80% of all consumer internet traffic will be flocking to videos. At least, that’s the projection offered by IT leader Cisco. Already the writing is on the wall in sky high letters – video marketing is on an unstoppable upward...

March 9, 2016

Employee Spotlight: Robyn de Torres

  Name: Robyn DeTorres   Hometown: Pasadena, CA   Spirit Animal: Butterfly   Your favorite thing about working at Young Company: That I get to do something different every day with cool people in a beautiful place...

March 1, 2016

Twitter’s Embedded Timelines Get a Facelift

Do you currently use Twitter’s embedded timeline on your website and feel that it looks a bit dated? Well Twitter has good news! The embedded timeline is about to get a facelift. On March 3, a more refined, stylish and sleek timeline...

February 22, 2016

How to Build a Better Email Campaign in 2 Steps

Ask a million marketers what every email should contain, and you’ll probably get a million different answers. Compelling message, eye-catching images, attention-grabbing tagline, and intriguing offer would be among the leading...

February 18, 2016

5 Ads We Love About Love!

Sticking to the theme of LOVE for this month and in honor of the recent passing of Valentine ’s Day this year, we have compiled a group of ads, all about LOVE, that we LOVE, and hope you will LOVE them to. Ok, if we say LOVE one more...

February 16, 2016

3 Market Research Tips You Will Love

Universities and think tanks can afford to invest in exploratory research with little or no practical application. Young Company cannot. All of our work for paying clients is designed to assist in making specific business decisions...

February 10, 2016

Employee Spotlight: Paul Prisco

Name: Paul Prisco   Time at Young Company: Four Months   Hometown: Long Island, New York   Spirit Animal: Pizza rat! Just kidding, I would have to say my dog Tito. He loves naps but he can also be...

February 8, 2016

4 Gridiron Tactics for Content Marketers

By the time the Super Bowl kickoff takes place, each team will have reviewed, watched, studied, and evaluated the strengths and weaknesses of the other side. The purpose, of course, is to gain valuable knowledge and insights that can...

February 5, 2016

5 Super Bowl Ads We Love!

The Superbowl is this weekend! Yay! Which means it’s THAT time of the year to reflect on our TOP 5 Superbowl Commercials of all time: Chrysler Eminem Commercial – Imported from Detroit (2011) Unlike most automotive commercials,...

February 3, 2016

4 Ways to Give Your Blog the Love It Deserves!

Bloggin’ ain’t easy…that’s for sure. It takes time, effort, and commitment. And most times, it takes a little luck as well. But if you are serious about driving traffic to your blog, we have 4 ways that you can...

January 27, 2016

Spotlight: Reid B. Horton

Name: Reid B. Horton Hometown: Newport Beach, California Spirit Animal: Asiatic Sun Bear Your favorite thing about working at Young Company: Getting a chance to positively impact our clients’ lives, and businesses. Oh, and driving to...

January 21, 2016

Why Better ROI Comes From Better SEO

If your brand is investing heavily in content marketing, you’re probably betting that the cash outlay will convert to big results. But hoping is not getting. The rules of the SEO game have been altered yet again. The changes have...

January 15, 2016

5 Stunning Advertisements from 2015

Have you seen any of these brilliant advertisements? Companies and advertising agencies are constantly striving to push the limit on creativity.  Since being creative and original has become the norm, discovering brand new ways to...

January 14, 2016

Young Company Intern Spotlight: Elly Bannon

  Name: Elly Bannon   Hometown: Mont Vernon, NH   Spirit Animal: Unicorn.   Your favorite thing about working at Young Company: Definitely the fun people, I feel like I am learning a lot! Also, being close to the...

January 13, 2016

Marketing on Snapchat with 3 Steps

Snapchat has revolutionized social media today allowing individuals to view a moment into the lives of family members, old friends, and celebrities. More recently however, companies large and small have started utilizing the benefits...

December 23, 2015

The New Influencer of SEO

Who’s a better judge of product merit than people just like you? This exalted, consumer-knows-best doctrine has fueled the soaring popularity and unquestionable validity of review sites such as Yelp. Nowadays, glowing public reviews...

December 11, 2015

Skip the Smoke and Mirrors Marketing

Big promises, big results … everyone’s heard the sizzling marketing pitches ad infinitum. And far too often, all they get for listening with rapt attention is big disappointment. The feverish pitches and promises prove to be nothing...

November 30, 2015

4 DO’s and DON’Ts for Marketing on Instagram

Instagram is an important marketing tool that can be used to represent the visual identity of your business. With a user following of over 400 million, any business not using it could be missing out on advertising opportunities on this...

November 25, 2015

Top 3 WordPress Plugins for Backing Up Your Site

When it comes to working with WordPress or any Content Management System (CMS), it is always good practice to back up your content. There is always a possibility that you make an update on your site and the next second the site is...

November 23, 2015

6 Reasons You Should Be Investing in Your Website

1. Like Norm’s…It’s Always Open Like most people, I’m not a huge fan of taking sales (or customer service) calls at 11:30pm. But with a website, you can have forums and documentation at your customers’ fingertips, ALWAYS. This...

November 20, 2015

Digital Marketing’s Unstoppable Force

Ad tech and marketing tech seem to be at odds these days, with the later grabbing most of the limelight. But why the rivalry? Both can and should be working together to create an unstoppable force. Just how these two disciplines can be...