Digital Marketing Orange County Blog

June 30, 2016

Enlightened Retargeting

Consider this typical scenario – an online visitor drops an item into a shopping cart on the website of Store A — then decides ‘eh, I’m not sure if I want this big, fluffy pillow.” The customer wanders to another retail website,...

June 15, 2016

Are Your Leads Really Qualified?

Once a brand unleashes an online campaign, its marketing team generally rushes to gauge its impact. For web marketing, of course, the greatest gauge is inbound traffic. The more visitors or phone calls, the bigger the impression made...

June 10, 2016

Guess Who’s Opening the Digital Door…?

Step through this doorway, and you’ll gain high-value information about your brand marketing campaigns. You will come into possession of crucial reports, research, analyses, and optimizations. Answered will be the eternal questions –...

May 20, 2016

Fourth and Goal for Twitter

The tweets aren’t coming as loud or as often. That’s the disturbing report from the Twitter sidelines. As things now stack up, the number of Twitter shares is dropping fast. Not that Tweet Central is wobbling on weak legs. Far from it....

May 2, 2016

How to Decipher Facebook’s Three Second Rule

If you’re gearing up with video content marketing, you know how lightning-fast things are leaping forward. The leaps are anything but selective – each change impacts everything from conventional broadcast commercials to direct response...

April 5, 2016

Facebook Throws Another Lure at Publishers…

  Publishers, resistance is useless — Facebook once again is dangling temptation before your eyes. The first time it was Instant Articles (IA), remember? This handy feature gives publishers the power to hand-pick articles...

March 9, 2016

Employee Spotlight: Robyn de Torres

  Name: Robyn DeTorres   Hometown: Pasadena, CA   Spirit Animal: Butterfly   Your favorite thing about working at Young Company: That I get to do something different every day with cool people in a beautiful place...

March 1, 2016

Twitter’s Embedded Timelines Get a Facelift

Do you currently use Twitter’s embedded timeline on your website and feel that it looks a bit dated? Well Twitter has good news! The embedded timeline is about to get a facelift. On March 3, a more refined, stylish and sleek timeline...

February 26, 2016

3 Surprising Rules for Winning the Digital Game

Blink, and you’ll miss the changes re-shaping the digital game. Quick reflexes are essential just to remain on the playing field. But out of the blur of changes, a certain stability has emerged – stability in the form of new rules...

February 24, 2016

We LOVE, WOW, and HAHA the New Facebook Reactions!

This morning Facebook launched alternatives to the well-known “like” button, adding the options to react with Love, Haha, Wow, Sad or Angry. These reactions will appear in every post, giving users the ability to express their various...

February 22, 2016

How to Build a Better Email Campaign in 2 Steps

  Ask a million marketers what every email should contain, and you’ll probably get a million different answers. Compelling message, eye-catching images, attention-grabbing tagline, and intriguing offer would be among the leading...

February 18, 2016

5 Ads We Love About Love!

Sticking to the theme of LOVE for this month and in honor of the recent passing of Valentine ’s Day this year, we have compiled a group of ads, all about LOVE, that we LOVE, and hope you will LOVE them to. Ok, if we say LOVE one more...

February 16, 2016

3 Market Research Tips You Will Love

Universities and think tanks can afford to invest in exploratory research with little or no practical application. Young Company cannot. All of our work for paying clients is designed to assist in making specific business decisions...

February 12, 2016

2 Quick Ways to Kick Start Your Next Campaign

So where’s your marketing campaign these days? Stuck in the mud? You’ve got plenty of company. Many, if not most, campaigns eventually stall in their tracks. What once was a high-energy force to reckon with is now trapped in a downward...

February 10, 2016

Employee Spotlight: Paul Prisco

Name: Paul Prisco   Time at Young Company: Four Months   Hometown: Long Island, New York   Spirit Animal: Pizza rat! Just kidding, I would have to say my dog Tito. He loves naps but he can also be full of energy.  ...

February 8, 2016

4 Gridiron Tactics for Content Marketers

  By the time the Super Bowl kickoff takes place, each team will have reviewed, watched, studied, and evaluated the strengths and weaknesses of the other side. The purpose, of course, is to gain valuable knowledge and insights...

February 5, 2016

5 Super Bowl Ads We Love!

  The Superbowl is this weekend! Yay! Which means it’s THAT time of the year to reflect on our TOP 5 Superbowl Commercials of all time:     Chrysler Eminem Commercial – Imported from Detroit (2011) Unlike most automotive...

January 27, 2016

Spotlight: Reid B. Horton

Name: Reid B. Horton   Hometown: Newport Beach, California   Spirit Animal: Asiatic Sun Bear   Your favorite thing about working at Young Company: Getting a chance to positively impact our clients’ lives, and businesses....

January 21, 2016

Why Better ROI Comes From Better SEO

  If your brand is investing heavily in content marketing, you’re probably betting that the cash outlay will convert to big results. But hoping is not getting. The rules of the SEO game have been altered yet again. The changes...

January 21, 2016

Spotlight: Rick Jorgenson

  Name:  Rick Jorgenson   Hometown: Brawley, CA   Spirit Animal: Dolphin   Your favorite thing about working at Young Company: Being able to work with smart, creative and fun people.   Favorite place to eat in...

January 14, 2016

Young Company Intern Spotlight: Elly Bannon

  Name: Elly Bannon   Hometown: Mont Vernon, NH   Spirit Animal: Unicorn.   Your favorite thing about working at Young Company: Definitely the fun people, I feel like I am learning a lot! Also, being close to the...

January 13, 2016

Getting Started on Snapchat with 3 Steps

  Snapchat has revolutionized social media today allowing individuals to view a moment into the lives of family members, old friends, and celebrities. More recently however, companies large and small have started utilizing the...

January 11, 2016

How to Create Winning Content with Two U’s

    When you come right down to it, what defines effective online content? Visits, Engagement, Shares? Well, actually all three of these factors enter into the success picture. When the numbers are high in this trio of...

January 5, 2016

3 Quick Ways to Build Your Brand’s Calendar

Keep this in mind before you design a schedule — social media is a varied bunch, each network operating on its own timetable. Twitter, for instance, engages best with around four tweets per day. Instagram requires about fifteen....

December 23, 2015

The New Influencer of SEO

  Who’s a better judge of product merit than people just like you? This exalted, consumer-knows-best doctrine has fueled the soaring popularity and unquestionable validity of review sites such as Yelp. Nowadays, glowing public...

December 11, 2015

Skip the Smoke and Mirrors Marketing

  Big promises, big results … everyone’s heard the sizzling marketing pitches ad infinitum. And far too often, all they get for listening with rapt attention is big disappointment. The feverish pitches and promises prove to be...

November 25, 2015

Top 3 WordPress Plugins for Backing Up Your Site

  When it comes to working with WordPress or any Content Management System (CMS), it is always good practice to back up your content. There is always a possibility that you make an update on your site and the next second the site...

November 23, 2015

6 Reasons You Should Be Investing in Your Website

  1. Like Norm’s…It’s Always Open Like most people, I’m not a huge fan of taking sales (or customer service) calls at 11:30pm. But with a website, you can have forums and documentation at your customers’ fingertips, ALWAYS....

November 20, 2015

Marketing’s Unstoppable Force

  Ad tech and marketing tech seem to be at odds these days, with the later grabbing most of the limelight. But why the rivalry? Both can and should be working together to create an unstoppable force. Just how these two disciplines...

November 17, 2015

Why Positivity Leads to More Clicks (and Hearts!)

  If you haven’t noticed, Twitter recently changed the way you “favorite” tweets, by adding a neat little heart to the fold. Not only is it a heart, it’s animated heart! When you click it, little bursts are emitted from the art,...

November 13, 2015

One Tractor Beam is Worth a Million Customers

  Hammering away at customers with an onslaught of sales messages won’t get you very far these days. In fact, by 2015 standards, that approach belongs way back in the Stone Age. People are extremely wary of pushy marketing,...

November 10, 2015

Young Company Spotlight: Amy Tolentino

  Young Company Spotlight: Amy Tolentino   Name: Amy Tolentino   Position: Intern   Time at Young Company: Three months   Hometown: Rancho Santa Margarita, CA   Spirit Animal: An ocelot, because they run...

November 6, 2015

Mining Leads from Your Landing Page

  Far too many marketers misunderstand the landing page. For them, it’s merely a jumping off point for web cruisers … a simple, understated homepage. If you’re lost in this kind of thinking, it’s time to step into the light....

October 30, 2015

The Shape of Social Media to Come

  Do you spend night after sleepless night wondering where social media is headed? If so, then don’t miss the following overview of —   Social Media in the Year 2016   You On Demand Are people clamoring for a more...

October 20, 2015

Young Company Spotlight: Britney Pesch

  Young Company Spotlight: Britney Pesch   Name: Britney Pesch   Time at Young Company: Four months   Hometown: Rancho Santa Margarita, California   Spirit Animal: A mermaid   Your favorite thing about...

October 16, 2015

Content Marketing in One Minute Flat

  Brand marketers, set your stopwatches for a rapid content marketing overview – one minute flat. It won’t make you an expert. But you’ll sure be able to fake it.   The Funnel Get ‘em to the top of the sales funnel … Of all...

October 15, 2015

Three Steps to Smart Budgeting with AdWords

If you have ever advertised anything online, it’s a fair bet you have come across Google AdWords at least once. This industry standard marketing tool, like all complex machines, can have a massive impact on your business when used...

October 13, 2015

Young Company Spotlight: Paul Prisco

  Young Company Spotlight: Paul Prisco Name: Paul Prisco Time at Young Company: Three weeks Hometown: Long Island, New York Spirit Animal: Pizza rat! Just kidding, I would have to say my dog Tito. He loves naps but he can also be...

October 12, 2015

Clinch the Content Marketing Game

  What’ll the opposing quarterback do on third and ten? Does that batter sit tight or swing with two strikes? Answers to such questions provide sports teams with a valuable heads up; guide their game strategies. Hence, teams keep...

October 5, 2015

How Digital Marketers Can Embrace Ad Block

  As marketing practices have evolved over time with the advent of the internet, consumers are finding themselves inundated with advertising messages that span across every medium they interact with. The popularity of ad block...

October 1, 2015

Stay on Top of the Mobile Game

  In case you haven’t noticed, mobile technology has remolded our world. Smartphones and tablets connect people and brands in nanoseconds. Info zips back and forth without pausing. And everyone knows about each other. Or do they?...

September 30, 2015

Three Dominant Marketing Trends for 2016

By Rebecca Fox To state the obvious, marketing has evolved profoundly over the last few years. Where platforms were once fickle and everyone predicted social media to be a passing trend, we have now been ushered into an age of solid...

September 24, 2015

You Know What Gets Consumers Really Irritated?

You’re braced for the edge-of-your-seat action rescue scene when it hits you right between the peepers – a 5-minute blitz of TV commercials. Soap, cars, aspirin, polish, and powders. Hey, somebody has to support those dedicated TV...

September 18, 2015

Online vs. TV: Does the Web Trump the Tube?

True or false … TV advertising is more effective than online video advertising. Answer coming up. But first, let’s look at the facts. Advertising software firm BrightRoll recently conducted a survey to get to the heart of the video...

September 11, 2015

Did You Know This About Programmatic Buying?

    The popularity of programmatic buying is soaring. And so is the number of ad bucks flowing into this automated process. For marketers, this can be a clear route to robust ROI. OK, you already knew that. But did you know …...

September 4, 2015

Power Through the Digital Blizzard

  Too much head scratching and gawking out there. Throngs of brand marketers, prowling office corridors, wondering how find their way through the digital blizzard. All those new technologies, processes, and practices. Which trends...

August 27, 2015

Meet Your Brand’s New Best Friend

Who’s your brand’s best friend? It’s not your CPA. It’s the not even the guy who rushes the all-important pizza deliveries to the office each Friday afternoon. So who is it already? Alright, alright … it’s your customer. Don’t act...

August 21, 2015

Which Way are the Digital Winds Blowing?

  Plenty of exhausted brand marketers out there. But it’s not all that office overtime. It’s those frantic attempts to keep pace with the rush of digital trends. Something new coming atcha every second.  Blink, and you’ll miss...