Who says brand marketing is all work and no play? The truth is, you can enliven the workload with a dose of fun and excitement. How? Just stage a contest on social media. The platform isn’t your biggest concern. What matters most is getting prospects and customers excited, thereby initiating a process of long-term engagement. You’ll strengthen existing customer relationships, and probably create many new ones. All in all, a pretty good deal.
Brands typically reward contestants with a prize. What’s the best kind? That all depends. What works for one business might fail for another. There’s plenty of time to find the right one, though. Initially, simply concentrate on these three preparatory steps.
First, don’t assume you know how to play the game. Every social media format has its own set of contest rules. It’s imperative to follow these regulations to a tee. Play by your own rules, and guess what – your disqualified. Game over. It’s that simple.
Once you’re rule savvy, focus on contest relevance. Yes, your giveaway should mesh with your product or service. Somehow tie in. If you market cabin cruisers, for instance, a set of living roof furniture isn’t the optimum prize. A shiny new motorboat, however, would be. Get the idea?
With the above preliminaries out of the way, brand marketers can focus on fun. It’s time to build excitement for your giveaway. Among the possible excitement builders are snappy graphics and content, catchy updates, and a truly unique prize. And you thought brand marketing was nothing but drudgery.
If you have questions or comments about creating a social media contest for your brand, or about any other brand-related topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 or robyn@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.