Digital Marketing Orange County Blog

April 12, 2021

Get the Most for Your Post

Your social media posts are pulling in fans and followers by the truckload. Eyeballs are feasting on the content. So what’s going on? For some inexplicable reason, you’re not getting thee expected number of likes. Sure, some are...

Social Media Marketing
April 5, 2021

Native Video Invigorated

When it comes to popularity, one kind of Facebook video stands head and shoulders above the rest. This media champ is the native video, which usually takes the form of an update to a brand’s existing feed or to a designated page....

March 29, 2021

Customers … It’s Cheaper to Keep ‘Em

1.6 trillion dollars … that’s the yearly load lost by brands due to customer churn. A reliable measure of loyalty, churn rate reveals the number of customers ditching a company during a specified period of time. No problem, you might...

March 15, 2021

Connect with the Supreme Source of Success

So, your bounce rate is low, and your world is sunshine and roses. The content campaign is a resounding success … Well, not quite. True, bounce minimalization indicates widespread visitor retention. But there’s more here than meets the...

March 8, 2021

Get a Great Deal Done at a Great Deal

They don’t snatch coffee breaks, ask for salary bumps, or grab quick naps between budget meetings. How do you find and hire such a rare gem? You don’t. You design it. The it is known as a chatbot – that ubiquitous assistant currently...

March 1, 2021

How to Separate the Buyers from the Browsers

If only digital marketers could separate the buyers from the browsers – those who are just a marketing nudge away from plunking down the bucks. Short of a crystal ball consultation, however, there’s no available method for spotting the...

February 22, 2021

Where to Find the Who and What

Every brand marketer knows this truth -- it’s not just what you’re selling, it’s who you’re selling it to. And for that information, the field of demographics is indispensable. But where do you find the customer info so intensely...

February 16, 2021

Should You Conduct a Salvage Operation?

Surprised by the results of your digital marketing campaign? Targets missed by a couple of country miles? Don’t fret, sulk, hide, or heap tons of blame on your worthy cohorts. Plans sometimes go away. It’s part of the game. When that...

February 8, 2021

Win the Numbers Game on Your Home Field

OK, you know how your brand stacks up against the competition. Sales figures cover that territory nicely. But can you gauge how well the brand is doing internally? Are you progressing sufficiently? Or are you stagnating, or worse –...

February 1, 2021

How Not to Stick Your Nose in Too Far

Few nagging inconveniences are worse than intrusive marketing – ads that burst into view during content browsing sessions. Or equally agonizing, ads that, well, resemble ads, planted on a web page like a sore thumb – or a nose sticking...

Rebranding - Digital Marketing Blog 1.18.20
January 18, 2021

Don’t Rebrand Without a Compass

There’s no excuse. No brand should allow itself to go stale when it can capitalize on the abundance of transformative options currently available. Those options, grouped in a strategy called ‘rebranding’, can mean the difference...

January 11, 2021

Why You Must Make Every Second Count

Website navigation isn’t measured in minutes; it’s measured in seconds -- and nanoseconds. If a brand’s pages load at a snail’s pace, it’s driving away traffic at much more than a snail’s pace. So what’s too slow in the digital world?...

January 4, 2021

The Page No Engine Can Refuse

How can brand marketers speak with ultimate authority when crafting content? By demonstrating they have all the answers – whatever the topic. In the realm of content marketing, a pillar page is an excellent means to this worthy end....

December 28, 2020

Think Negative and Make Those Clicks Count

Are you overemphasizing the positive when building keyword strategies? Quite possibly. It’s entirely understandable. Every brand strives to identify the power keywords, those gems designed to increase visibility and boost rankings....

December 21, 2020

Why Taglines May Hold the Key to Shareability

It’s the season of sharing. But for digital marketers, the season runs throughout the year. For this group, sharing is what people do with interesting content. Give it a look, then whisk it to your favorite recipients. What’s...

December 14, 2020

Are You Paying Too Much for Customers?

Where should your next cost-cutting crusade focus itself ? You might set your sites on that most important of assets – customers. Yeah, loyal buyers have a price tag – a price determined by the marketing energy expended to convert...

December 7, 2020

The Roads Best Traveled

Discover the road to success, and abundant rewards could be in your future. Brand marketers, however, can go one better. They have many roads to success, all of which can and should be traveled simultaneously. The multi-road phenomenon...

November 30, 2020

The Rewards of Retargeting

It’s tough enough coaxing traffic to your ecommerce site. But even tougher on the psyche when those eager visitors bounce before they buy. Clearly an unfortunate turn of events. Nevertheless, in many cases, brand marketers can capture...

November 23, 2020

Take a SWOT at Success

Launching a successful marketing plan invariably requires keen insight – that rare gift of knowing what lies ahead and how to adapt strategies to meet the inevitable challenges, both seen an unseen. To pull this off, short of gazing...

November 16, 2020

More Mileage from Your Masterpiece

Virtually every brand marketer knows the value of compelling digital videos. But not every production makes its mark. Some falter, while others fizzle. What, then, determines success? First, remember that your production’s impact...

November 9, 2020

The Real Measurement of Success

Once a social media campaign leaves the launchpad, brand marketers are dutybound to answer a critical question – how’d we do? Identifying the number of user connections won’t tell the entire story. Not by a long way. Neither will click...

November 2, 2020

The Search Engines are Listening

Just when you think your brand’s website has been invincibly optimized for SEO results, along comes a powerful new method for conducting searches. It’s called voice search. As the term implies, the method enables users to input search...

October 26, 2020

Is Your Business Missing a Golden Opportunity

Although CRM (customer relations management) software is a proven sales booster, many businesses exclude this powerful tool from their lineups. Why the neglect? Well, some enterprises, particularly the smaller ones, simply don’t know...

October 19, 2020

How to Propel Shoppers Across the Finish Line

For ecommerce marketers and merchants, the checkout page is gold. Shoppers are ideally located, right? The purchase is in the bag. Not quite. Customers must make the purchase and cross the finish line. Until then, they can and do exit...

October 13, 2020

The Ones That Got Away

Question: What company developed the personal computer (as we know it), graphic user interface, mouse, word processing, and many other digital elements now commonplace in the contemporary world? Apple? Microsoft? Adobe? Nope. These...

October 5, 2020

Popups with a Purpose

Interesting, intrusive, annoying, boring, beastly … Depending on temperament, these are just some ways users view popup ads. Despite this opinion mix, however, most digital marketers are in solid agreement – popup ads can help them...

September 28, 2020

Why the Beacon Will Bring More Through the Door

In these transitional times, businesses must discover effective ways to reclaim previous customers and attract new ones. Proximity marketing is one of those ways. On the cutting edge of digital communications, proximity marketing is a...

September 14, 2020

Lead Harvesting on the Landing Page

When it comes to capturing dozens of leads, few options exceed the landing page. Accessed via various links (e.g. those planted in email blasts), this destination offers brand marketers a crucial first stop on the way to conversion....

September 8, 2020

Brand Marketing – Now It’s Personal

These days, brand marketers are traveling a bumpy road if they rely on the ancient art of segmented selling. Increasingly, prospects and customers are demanding personalized outreach – and flatly rejecting the generic approach. This...

August 11, 2020

Digital Marketing – Baseball’s Bold Experiment

When it comes to marketing impact, packed sports stadiums have a twofold value. First, swelling crowds indicate soaring popularity, a state of affairs that is itself a powerful form of advertising – especially to television viewers....

July 21, 2020

Digital Marketing – How to Hit More Inboxes

It’s a given – launch a batch of emails, and expect a load of spam. Yes, like it or not, a big chunk of precious messaging will miss the inbox and nestle itself into a crowded junk box. The dread of marketers everywhere. So, are you a...

May 26, 2020

Brand Marketing: Jingle Sells

  It’s crowded out there. At least, that’s the story for millions of brands vying for notoriety. In a saturated marketplace, there are only so many ways a product or service can stand out and get noticed. Those who don’t bust out...

May 12, 2020

Brand Marketing: The Ultimate Proving Ground

There’s more than one way to convert users into paying customers. In fact, brand marketers have many tools at their disposal. One of the most effective is known as social proof. In a nutshell, social proof is a concept that suggests...

April 21, 2020

Brand Marketing – Rise of the Action-Packed Logo

According to the latest State of Marketing Report from Hubspot, more than half of all people who follow a brand want this. No, it’s not more freebies and endless discounts. It’s more video content. Hubspot’s research reveals that a...

March 3, 2020

Ecommerce Marketing: Swimming the Channels

What’s the best way for ecommerce marketers to connect with consumers galore? Having an irresistible product is a real good beginning. Once this is all sewn up, your next move is to capitalize on the glaring advantages of omni-channel...

February 11, 2020

Ecommerce Technology: The Must-Have Superstars

New technology is stretching the e-commerce landscape in a million directions. Who knows what the final form will be? But one fact remains unalterable – the technological reshaping is boosting impact and enriching the user experience –...

January 28, 2020

Brand Marketing: Bring Influencers into Your Orbit

Before influencers can connect with customers, they should connect with you. Brands can create this connection by cementing solid relationships with their chosen persuaders. Get in good with them, and they’ll give you their best. It’s...

January 14, 2020

Brand Marketing: Why Button Clutter is Bad News

It seems logical … the more social sharing buttons packed into your content, the more feedback channels operating on your behalf. And the more users will know about the wonders of your brand. But if experience is any indicator, a...