Digital Marketing Orange County Blog

June 25, 2019

Direct Mail Marketing: Some Surprising News

Never underestimate the power of conventional marketing. Sure, digital marketing is flexing major muscle. Nevertheless, online options are far from being the final word. In fact, in many instances, long-established conventional methods...

June 18, 2019

Marketing Strategies: Building a Better Ad Budget

If you own or run a small to medium-sized business, costs weight heavily on your shoulders. And of all costs, advertising expenditures typically prove the most mysterious. How much should you dump into that campaign? The answers often...

April 23, 2019

Content Marketing: Snap It Up with Soundbites

Remember that tune that stuck in your mind? The one you couldn’t shake loose? Well pay attention, brand marketers. You can achieve the same lingering impact with your own output. How? With the effective deployment of ‘soundbites’. A...

April 2, 2019

Marketing OC: Rise Above It All

Marketers naturally crave an edge, some way to leapfrog the competition and boost the chances of success. This need is deeply felt in the rapidly-evolving world of real estate marketing. Here, eager house hunters are flocking to online...

March 26, 2019

Marketing OC: Conversion Counts

Does hard work always equal success? Well, diligence certainly is a contributing factor. But toil and effort alone don’t guarantee high-flying results. Consider, for instance, the number of disappointing lead-generation campaigns. Many...

March 19, 2019

Marketing News: Bouncing Back from ‘Brixit’

Is there any hope of reversing ‘Brixit’, the mass exodus of retailers from the brick-n-mortar space? A quick glance paints a gloomy picture. In 2018, more than 3,800 brick-and-mortar stores closed in the U.S.  Among those throwing in...

March 11, 2019

Marketing OC: How to Profit from the Yoga Factor

So, you think your marketing campaign is cruising. OK, where’s the evidence?  You better have some, or you’re a ship without a rudder. Maybe you’ll reach your goal. Then again … Basically, every campaign needs a progress report. Many...

March 8, 2019

Marketing OC: Is Branding Dead?

J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the 'Account Executive' and the 'Creative Department' were both born at JWT in the 1880s. But neither achievement is more...

February 19, 2019

Ads & Tech: No More Click-Away and Other 5G Perks

It may seem trivial in the everyday word. But in digital space, a few measly seconds can be everything. In fact, this miniscule amount often means the difference between success and failure. A few seconds is the normal load time for...

February 12, 2019

Shakespeare’s Ultimate Tip for Brand Marketers

“To thine own self be true” advised Polonius in Act I, Scene III of Hamlet. The author, one William Shakespeare, intended this daily tip to convey a simple but important message – understand yourself and face the facts, no matter how...

January 29, 2019

Cameo Camera: The New Star of Video Marketing

Consider the elaborate marketing video – the one that pulls out all the stops. Music, lights, dancing, song, etc. Done right, this snappy, mega-production can electrify viewers and kick engagement levels way, way up. Many, if not most,...

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January 15, 2019

Digital Marketing: Should Bots Get the Boot?

Is it possible to work for a brand and not pay an income tax? It is if you’re a chatbot. Never late for work, the bot is digital software hand-crafted to emulate an unfailingly loyal, personal human assistant. It’s mission: help...

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December 25, 2018

Last-Minute Holiday Marketing for the Truly Tardy

If you intend to market your brand to last-minute Christmas shoppers, plan for abundant opportunities. The late buyer is amply-represented in the population, creating ideal conditions for a selling bonanza. Yeah, the prospects are out...

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December 18, 2018

B2B Marketing: Rinse the Mud Off Your Feedback

Where do you stand with customers? How do they rate your brand? Thumbs up, thumbs down, somewhere in betwixt? Ho-hum or hey-hey? For answers, marketers often utilize the survey. But how accurate is the feedback therefrom? Much depends...

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November 26, 2018

E-Commerce Busts Another Record

E-commerce marketers, smile big and congratulate yourselves. Your diligence, dedication, and creative genius have paid off. Just glance at the early projections. According to distinguished number crunchers, Thanksgiving Day’s online...

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November 16, 2018

Digital Marketing: Why Marketers Need Pixel Power

‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the...

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October 25, 2018

Digital Marketing: Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the...

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October 5, 2018

2 Incredibly Simple Shortcuts to SEO Improvement

SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and...

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September 28, 2018

Success Steps for High-End Brand Digital Marketing

It doesn’t matter if the product is a yacht, an exotic perfume, or something in between. High-end brands demand special treatment in the marketplace. Traditionally, they’ve received that treatment in conventional outlets such as print...

September 21, 2018

A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital...

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August 31, 2018

Digital Marketing: Where to Drop the Dollars

A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is...

August 14, 2018

SEO: The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion...

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August 7, 2018

Turn Website Visitors into Smooth Navigators

Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab...

July 31, 2018

Marketing OC: Solar Markets Energized

If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming...

July 17, 2018

B2B SEO: Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are...

June 19, 2018

Digital Marketing: Power of the Thumb

Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A...

June 12, 2018

Your Ultimate Digital Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The Digital marketing video. If you’re anywhere online, you’re...

June 5, 2018

Marketing OC: Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is...

May 22, 2018

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the...

May 16, 2018

SEO Makes Some Progress

They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may...

May 1, 2018

Digital Marketing: Countermeasures for the Bounce

First the good news … visitors flocked to your website. The bad news is, they hit just one page and fled. Not exactly a windfall for your brand. You had hoped for action. Perhaps guests were to download information or make a purchase....