Digital Marketing Orange County Blog

November 19, 2019

Ecommerce Marketing: Think Inside the Box

The Amazon platform offers many obvious advantages to savvy merchants. But why stop there? Access the platform’s ‘buy box’, and you’ll grab even more action.  You may be wondering, “What’s the  Amazon buy box?” A fair question....

October 29, 2019

Small Message, Big Impact

You’ve got the green light. People want to receive your text notifications. Don’t worry about craftmanship. They’ll accept anything you shoot down the pipe. You are, after all, the all-knowing brand marketer. What’s good enough for you...

October 22, 2019

Capture New Customers with These Proven Strategies

Most brand marketers would agree with the following: you never can have enough customers. But unless your name is Aladdin, wishing for more buyers won’t deliver them to your doorstep. What will do the trick is the proper application of...

October 15, 2019

Marketing Strategies: Don’t Leap Until You Plan

With the New Year only months away, many brand marketers are diving into their 2020 budgets, profits dancing in their heads. But whether your budgetary planning covers an entire twelve-month stretch, or just a simple solitary campaign,...

October 8, 2019

Digital Marketing: Success for Pennies a Pop

It costs only a few cents. But when it hits the target, the results can be extraordinary. The phenomenon is email marketing or e-marketing for those wish to conserve syllables. True, the digitally sent message often gets junked or...

October 1, 2019

Content Marketing: Inspire a Sharing Frenzy

In the online world, content marketers must do more than sell products and sip coffee at Starbucks. They also find a way to inspire sharing. The sharable stuff, of course, is content. Juicy, compelling, and irresistible. If enough of...

September 24, 2019

Brand Identity: Win the Name Game

How do people see you? What do they think you’re all about? Answers to these questions define your brand identity. Bear in mind, brand identity has many building blocks. Among these are customer demographics and perceived product...

September 3, 2019

Ecommerce Marketing: Become a Shopify Standout

No question about it … Shopify is the ecommerce force of the ages. Launched in 2004, this Canada-based company now hosts hundreds of thousands of online stores. Additionally, the platform offers services by the truckload, including...

August 20, 2019

Digital Marketing: Content Management for All

Content is flowing. Traffic is flocking. And your website is performing with gusto. You think you’re doing alright. But are you? Chances are, your content is snoozing. You can praise it to the sky, show it off to family and friends....

June 25, 2019

Direct Mail Marketing: Some Surprising News

Never underestimate the power of conventional marketing. Sure, digital marketing is flexing major muscle. Nevertheless, online options are far from being the final word. In fact, in many instances, long-established conventional methods...

June 18, 2019

Marketing Strategies: Building a Better Ad Budget

If you own or run a small to medium-sized business, costs weight heavily on your shoulders. And of all costs, advertising expenditures typically prove the most mysterious. How much should you dump into that campaign? The answers often...

April 23, 2019

Content Marketing: Snap It Up with Soundbites

Remember that tune that stuck in your mind? The one you couldn’t shake loose? Well pay attention, brand marketers. You can achieve the same lingering impact with your own output. How? With the effective deployment of ‘soundbites’. A...

April 2, 2019

Marketing OC: Rise Above It All

Marketers naturally crave an edge, some way to leapfrog the competition and boost the chances of success. This need is deeply felt in the rapidly-evolving world of real estate marketing. Here, eager house hunters are flocking to online...

March 26, 2019

Marketing OC: Conversion Counts

Does hard work always equal success? Well, diligence certainly is a contributing factor. But toil and effort alone don’t guarantee high-flying results. Consider, for instance, the number of disappointing lead-generation campaigns. Many...

March 19, 2019

Marketing News: Bouncing Back from ‘Brixit’

Is there any hope of reversing ‘Brixit’, the mass exodus of retailers from the brick-n-mortar space? A quick glance paints a gloomy picture. In 2018, more than 3,800 brick-and-mortar stores closed in the U.S.  Among those throwing in...

March 11, 2019

Marketing OC: How to Profit from the Yoga Factor

So, you think your marketing campaign is cruising. OK, where’s the evidence?  You better have some, or you’re a ship without a rudder. Maybe you’ll reach your goal. Then again … Basically, every campaign needs a progress report. Many...

March 8, 2019

Marketing OC: Is Branding Dead?

J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the 'Account Executive' and the 'Creative Department' were both born at JWT in the 1880s. But neither achievement is more...

February 19, 2019

Ads & Tech: No More Click-Away and Other 5G Perks

It may seem trivial in the everyday word. But in digital space, a few measly seconds can be everything. In fact, this miniscule amount often means the difference between success and failure. A few seconds is the normal load time for...

February 12, 2019

Shakespeare’s Ultimate Tip for Brand Marketers

“To thine own self be true” advised Polonius in Act I, Scene III of Hamlet. The author, one William Shakespeare, intended this daily tip to convey a simple but important message – understand yourself and face the facts, no matter how...

January 29, 2019

Cameo Camera: The New Star of Video Marketing

Consider the elaborate marketing video – the one that pulls out all the stops. Music, lights, dancing, song, etc. Done right, this snappy, mega-production can electrify viewers and kick engagement levels way, way up. Many, if not most,...

January 15, 2019

Digital Marketing: Should Bots Get the Boot?

Is it possible to work for a brand and not pay an income tax? It is if you’re a chatbot. Never late for work, the bot is digital software hand-crafted to emulate an unfailingly loyal, personal human assistant. It’s mission: help...

December 25, 2018

Last-Minute Holiday Marketing for the Truly Tardy

If you intend to market your brand to last-minute Christmas shoppers, plan for abundant opportunities. The late buyer is amply-represented in the population, creating ideal conditions for a selling bonanza. Yeah, the prospects are out...

December 18, 2018

B2B Marketing: Rinse the Mud Off Your Feedback

Where do you stand with customers? How do they rate your brand? Thumbs up, thumbs down, somewhere in betwixt? Ho-hum or hey-hey? For answers, marketers often utilize the survey. But how accurate is the feedback therefrom? Much depends...

November 26, 2018

E-Commerce Busts Another Record

E-commerce marketers, smile big and congratulate yourselves. Your diligence, dedication, and creative genius have paid off. Just glance at the early projections. According to distinguished number crunchers, Thanksgiving Day’s online...

November 16, 2018

Digital Marketing: Why Marketers Need Pixel Power

‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the...

October 25, 2018

Digital Marketing: Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the...

October 5, 2018

2 Incredibly Simple Shortcuts to SEO Improvement

SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and...

September 28, 2018

Success Steps for High-End Brand Digital Marketing

It doesn’t matter if the product is a yacht, an exotic perfume, or something in between. High-end brands demand special treatment in the marketplace. Traditionally, they’ve received that treatment in conventional outlets such as print...

September 21, 2018

A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital...

August 31, 2018

Digital Marketing: Where to Drop the Dollars

A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is...