Digital Marketing Orange County Blog
Earth Day Marketing: Promoting Sustainability in Your Brand Message
Digital Marketing Blog Orange CountyEarth Day is a movement towards a more sustainable and eco-friendly future. And what better way for brands to show they care than by incorporating this green philosophy into their marketing? At Young Company, we aim to give you a...
Spring Forward: Infusing New Life into Your Brand Strategy
Digital Marketing Blog Orange CountyAs the world emerges from the winter chill into the vibrant energy of spring, it's an opportune moment for businesses to mirror this natural revival in their brand strategies. Spring symbolizes rebirth and rejuvenation, making it the...
Spring Forward: Refreshing Your Brand for the New Season
Digital Marketing Blog Orange CountyAs spring ushers in a sense of renewal, it's the perfect backdrop for businesses to reflect this growth in their brand strategy. Young Company, with its rich history of steering brands into new beginnings since 1949, excels in...
Accelerating Success: The Drive of Data-Driven Decision Making in B2B Marketing
Digital Marketing Blog Orange CountySince 1949, Young Company has been in the driver’s seat of B2B marketing, pioneering the use of data-driven strategies to steer businesses toward growth and efficiency, and helping them navigate the road to marketing success. Just as...
The Power of Data-Driven Decision Making in B2B Marketing
Digital Marketing Blog Orange CountyNavigating the vast ocean of B2B marketing requires a good sense of direction, and a compass fine-tuned with data. In this digital era, the art of decision-making has evolved. No longer do we rely solely on intuition; these days in B2B...
Navigating the Digital Renaissance of TV & Radio Insights from Young Company
Digital Marketing Blog Orange CountyIn an era where digital media dominates, TV and radio are experiencing a renaissance, reinventing themselves to stay relevant and effective in the marketing mix. Since 1949, Young Company has been at the forefront of this evolution,...
The Evolution of TV & Radio in Marketing: Young Company’s Journey Since 1949
Digital Marketing Blog Orange CountySince its inception in 1949, Young Company has witnessed and contributed to the transformative journey of TV and radio in the marketing world. These mediums, once the cornerstones of advertising, have evolved significantly, adapting to...
Transforming Customer Engagement: Young Company’s Approach to CRM Integration
Digital Marketing Blog Orange CountyWith a rich history dating back to 1949, Young Company has established itself as a pioneer in the advertising and digital marketing industry. As one of the oldest independent agencies in Southern California, they have continually...
CRM Integration: Enhancing Business Efficiency and Customer Relationships
Digital Marketing Blog Orange CountyStaying ahead of the competition in any fast paced business environment requires working hard and thinking smart. Partnering with Young Company, a full-service advertising agency, can elevate your approach to Customer Relationship...
From Traditional to Omni-Channel: The Evolution of Marketing and Young Company’s Journey Since 1949
Digital Marketing Blog Orange CountyMarketing has undergone a significant transformation over the decades, evolving from traditional mediums to the integrated digital landscape we see today. Similarly, YC's journey from its inception in 1949 mirrors this evolution,...
Omni-Channel Marketing: Crafting a Unified Customer Experience with Young Company
Digital Marketing Blog Orange CountyOmni-Channel Marketing transcends traditional multichannel marketing, going beyond enhancing multiple platforms for customer interaction and ensuring a consistent, integrated experience across all touchpoints. Whether a customer is...
Photography in 2023: Capturing Moments in a Changing World
Digital Marketing Blog Orange CountyPhotography has always been about capturing moments, preserving memories, and telling stories. But as we navigate through 2023, the art and science of photography are undergoing significant transformations. Since 1949 Young Company has...
Photography: Capturing Moments in Time
Digital Marketing Blog Orange CountyPhotography is an art form that has evolved significantly over the years. From the days of film and darkrooms to the digital age, the essence of photography remains the same: capturing moments in time. Since 1949 Young Company has...
Is Your Ecommerce Store All It Can Be?
Digital Marketing Blog Orange CountyAs online shopping proliferates, maximizing the appeal of your ecommerce store is critically important. Is your store all it can be … and more? If you’re not sure – or if you’re sure it isn’t – it’s time to implement the following...
SEO vs PPC: The Tale of Two Digital Titans
Digital Marketing Blog Orange CountyIn the vast realm of digital marketing, two giants stand tall: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Imagine a bustling marketplace where traders (websites) vie for the attention of customers (users)....
Three Great (and Simple) Ways to Boost Ecommerce Performance
Digital Marketing Blog Orange CountyWith more and more people skipping the lines and shopping online, ecommerce optimization is crucial. By optimizing retail operations, brands will satisfy the increasingly higher expectations of picky consumers and see improved results...
SEO vs PPC: Which Strategy is Right for Your Business?
Digital Marketing Blog Orange CountyIn the world of digital marketing, two strategies often stand out: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both have their strengths and can significantly impact your business's online visibility. But how...
The Evolution of Marketing from the Industrial Revolution to the Digital Age
Digital Marketing Blog Orange CountyThe history of marketing can be traced back to the Industrial Revolution, a period of rapid industrialization that began in the late 18th century. As companies started producing goods on a mass scale, competition grew, and businesses...
Punch Up Your Images, and Pull in the Search Engines
Digital Marketing Blog Orange CountyWhen it comes to boosting SEO performance, only a fool would deny the importance of solid content. To maximize results, however, SEO marketers must look beyond the golden word. Images, too, carry plenty of clout with search engines....
Drive More Web Traffic in an Instant or Less
Digital Marketing Blog Orange CountySure, a properly implemented SEO strategy will generate more traffic. But the strategy takes time, requiring search engines to assess the value and relevance of your web content. It’s well worth the wait, of course. Nevertheless,...
ABM vs ABX: A Deep Dive into Account-Based Marketing and Account-Based Experience
Digital Marketing Blog Orange CountyIn the realm of B2B marketing, two concepts have been making waves: Account-Based Marketing (ABM) and Account-Based Experience (ABX). While they may seem similar, they have distinct differences that can significantly impact your...
The Building Blocks of Brand Identity
Digital Marketing Blog Orange CountyWhether a brand is established or new, it must project a strong identity. Doing so promotes consistent customer loyalty and generates a steady stream of new leads. To create this necessary identity, brand marketers should incorporate...
Marketing You Can Hold in Your Hand … Almost
Digital Marketing Blog Orange CountyAlmost is good enough in horseshoes … and digital marketing. That’s right. Brands can generate an almost there, almost in your hands feel with augmented reality or AR. Don’t confuse AR with virtual reality, which relies on...
The Incomplete Guide to Ecommerce Marketing
Digital Marketing Blog Orange CountyAnyone can develop a complete guide to ecommerce marketing – or to anything for that matter. Just devote thousands of hours to research, combine with experience, and there it is. An incomplete guide, however, requires discriminating...
The Big Move Beyond Keywords
Digital Marketing Blog Orange CountyJust when everyone grasped the importance of keywords, something bumped them down a notch. That something is ‘user intent’ – i.e. what exactly is a user looking for during an online search? Google and other engines try to answer this...
Behind the Scenes of A Successful Brand Makeover: How We Make It Happen
Digital Marketing Blog Orange CountyBusiness is a constantly evolving landscape. Your ability to adapt and innovate is crucial, and that extends to your brand as well. A brand makeover can breathe new life into your business, allowing you to connect with your audience in...
How to Reform an Unfriendly Website
Digital Marketing Blog Orange CountyYou envision the ideal website. But does your view mesh with user expectations? If it doesn’t, it’s time for adjustments. Why? Because most visitors land on a homepage (or wherever they happen to wind up) with a set of preconceived...
Reach the Pinnacle or Face Obscurity
Digital Marketing Blog Orange CountyWill people forget your brand the second it’s out of sight, out of mind? Will it melt into a mishmash of memories? Brand marketers can minimize this risk by optimizing a measurement called brand recall. Also known as ‘unaided brand...
The Power of Integration: How to Boost Your Marketing Strategy and Drive Results
Digital Marketing Blog Orange CountyAs businesses continue to expand their marketing efforts to various channels, it's important to remember that a cohesive and integrated strategy is key to success. Integrated marketing involves the alignment of all marketing efforts...
Artificial Intelligence and Integrated Marketing: How AI is Changing the Game🎯
Digital Marketing Blog Orange CountyArtificial intelligence (AI) has become a buzzword in the marketing world in recent years. With its ability to analyze large amounts of data, AI has the potential to transform the way businesses approach integrated marketing...
How to Thrust Your App into the Spotlight
Digital Marketing Blog Orange CountyAs apps continue to proliferate across cyberspace, it’s nearly impossible to stand out from the crowd. How do brand marketers draw attention to a particular app in this saturated arena? One of the most effective ways is to utilizing...
Build Brand Excitement with This Proven Strategy
Digital Marketing Blog Orange CountyWho says brand marketing is all work and no play? The truth is, you can enliven the workload with a dose of fun and excitement. How? Just stage a contest on social media. The platform isn’t your biggest concern. What matters most is...
Get More SEO Mileage for Your Local Business
Digital Marketing Blog Orange CountyCongratulations! Your local business grabbed a spot on a search engine results page (SERP). But why stop there? You can boost SEO marketing mileage with a Google Business Profile. A Google Business Profile (GBP) is a compact info...
Two Browsers are Better Than One
Digital Marketing Blog Orange CountyAs digital marketers soon discover, no website is perfect. No matter how well designed, any page can baffle users. Invariably, stymied users are left asking the same question – uh, what do I do next? They know what they want, of...
Every Web Page Needs a Yellow Brick Road
Digital Marketing Blog Orange CountyWhy do so many website visitors flee? Is it ghastly design? Maybe. Or mangled messaging? Another big maybe. But in all probability, the bolting is prompted by helpless confusion. You know – that feeling of not knowing where to go next....
The Curious Algorithm and Why It’s So Understanding
Digital Marketing Blog Orange CountyBy now, every SEO marketer knows there’s something floating in cyberspace called a search engine algorithm. Everyone also knows that somehow these digital messengers influence search results. But what exactly is an algorithm? Without...
Integrated Marketing: Connecting with Customers at Every Touchpoint
Digital Marketing Blog Orange CountyAs a marketer, you know that getting your message in front of potential customers can be a challenge. With so many different channels available, it's easy to get overwhelmed and spread your efforts too thin. That's where integrated...
Digital Analytics: Three Avenues to Follow
Digital Marketing Blog Orange CountyIt’s one of the realities of digital marketing – campaigns are rarely perfect coming out of the gate. In most cases, adjustments must be made to the finely honed content and images. How is this done? Well, marketers have two ways to...
For Higher SEO, It’s What’s on the Inside That Counts
Digital Marketing Blog Orange CountyIt’s often been said that ‘it’s what’s on the inside that counts’. This aphorism certainly applies to the discipline of SEO marketing. The inside element in this case, of course, is internal linkage. Often playing certain fiddle to...
How to Optimize Videos for Maximum Performance
Digital Marketing Blog Orange CountyThe results are clear – properly optimized videos boost website traffic tremendously. Great. So what’s the best way to optimize your creations? Video marketers can start with these simple strategies. First, incorporate keywords into...
How to Take Your Brand Around the World and Back
Digital Marketing Blog Orange CountyHow far can a series of podcast episodes take your brand marketing efforts? Well, judging by the size of the global podcast audience, the answer is a long, long way. Like around the world and back. Just look at the numbers. By 2023,...
Winning the Amazon Retail Battle
Digital Marketing Blog Orange CountyFor ecommerce marketers, an Amazon presence is gold. Currently, about 98 million users access the site each month – second only to the number of visitors flocking to Walmart online. But naturally, there’s a catch. The popularity of...
Scaling Up! How AI is Revolutionizing Businesses in Orange County
Digital Marketing Blog Orange CountyAs one of the top integrated marketing agencies in Orange County, we at Young Company know that scaling a business is no easy feat. From developing new products and services to expanding into new markets, growing a business requires...
Bringing A Product To Market: Tips From The Pros
Digital Marketing Blog Orange CountyYou've come up with a great idea for a new product, but how do you bring it to market? It's a question that every entrepreneur faces, and the answer is not always straightforward. At Young Company, a Full Service Advertising and...
Keywords … Some Other Choice Places to Put Them
Digital Marketing Blog Orange CountyEvery SEO marketer understands the importance of enriching content with strategically placed keywords. These words, more than any other element, help determine SEO ranking and therefore the ultimate flow of website traffic. But...
8 Ways AI is Revolutionizing Marketing: A Dive into the Future with Young Company, a Top Integrated Digital Marketing Agency in Orange County
Digital Marketing Blog Orange CountyWelcome to the Young Company Creative Team's dive into the ways Artificial Intelligence (AI) will transform the future of marketing! As a Full Service Advertising Agency and Digital Marketing Agency, we are excited about the potential...
Brand Marketing: Keep it Simple, Sellers
Digital Marketing Blog Orange CountyAs a brand marketer, your bottom line can take a hit when customers flee. But did you know that existing customers are more likely to buy from you than new ones? In fact, the buy rate for first-time customers is at most 20%, while...
Mobile Marketing Success in an Instant
Digital Marketing Blog Orange CountySuccessful social media marketing invariably exhibits two prominent characteristics – ads load quickly and grab attention right off the bat. This quickness trait reaches top form in the social media marketing format called Facebook...
Your Quick Start Guide to Content Rejuvenation
Digital Marketing Blog Orange CountyIt’s been said that everything old is new again. That’s certainly true in the world of digital marketing. Thanks to the art of repurposing content, what you create today can pay generous dividends tomorrow. Instead of growing stale...
Get More Mileage from Your Marketing Videos
Digital Marketing Blog Orange CountyIf you’re like most online brands, you understand the value of marketing videos. Chances are, you’ve even posted some. A wise decision, indeed. In the last five years or so, online video consumption has nearly doubled. Equally...
Somebody You Should Know Before Launching a Campaign
Digital Marketing Blog Orange CountyNo matter what your brand marketing campaign is selling, you should get to know somebody before launching. We’re not talking casual acquaintance; you must know this person on a deeper level. That somebody is your target customer. Why...
Improve Popup Performance in Three Easy Steps
Digital Marketing Blog Orange CountyUsers might not like them, but when properly presented, they can provide a major boost to conversion rates. The universally unliked entity is known as the popup ad – or in its more common form – ‘popup’. Most people resent popups...
What You Should Do for U
Digital Marketing Blog Orange CountyU … a common letter in the marketing world. No, it doesn’t stand for university. Not in this context. It represents User. Often, this magical letter is paired with ‘X’, to create the ubiquitous abbreviation UX – user experience. And it...
Why This Page Must Be Built for Action
Digital Marketing Blog Orange CountyOnline marketers, accept a stark reality – More and more, your homepage won’t inspire customer conversions. Your landing page will … if it’s built right. Before exploring some of the building blocks, let’s differentiate between the two...
How to Improve Video SEO in Three Simple Steps
Digital Marketing Blog Orange CountyEvery SEO marketer strives to optimize written content. This goes whether the content sits in a blog, newsletter, native ad, or other communication vehicle. What isn’t as commonly known is this – optimization is crucial for virtually...
The Three Dimensions of Search Intent
Digital Marketing Blog Orange CountyWhen gauging search intent, SEO marketers have a three-fold challenge. Since there are three established phases of intent, developers must create three different types of content to address each. The first phase may be called the info...
The Santa Claus Principle and Other Post Christmas Marketing Maneuvers
Digital Marketing Blog Orange CountyAre you an ecommerce retailer? Then no doubt you’ve been ploughing ahead full bore with the Christmas marketing. So, what are you doing after the holiday? Resting on your laurels? Indulging your loafing instincts? Not if you want to...
Why Brands Should Say ‘Yes’ to Videos
Digital Marketing Blog Orange CountyIs your marketing campaign missing the mark? Are the results hitting new lows? Chances are, you’re lacking one important element – a set of finely-honed video ads. These are performance boosters if ever there were any, with their...
What Comes After SEO?
Digital Marketing Blog Orange CountyAs every digital marketer knows, effective SEO is indispensable to ensure optimum website performance. But getting people to show up is only half the battle. The other half is the conversion process – motivating visitors to take a...
Quicker Page Loading Speeds Start Here
Digital Marketing, Digital Marketing Blog Orange CountyIt’s not exactly a household phrase. But the term ‘first input delay’ has a major influence on website performance. So, what does this verbiage mean? In a nutshell, first input delay is a metric that gauges the amount of time elapsing...
Shoppers Aren’t Buyers Until …
Digital Marketing Blog Orange CountyThe world’s most prized shopper just plopped onto your website. This is the golden shopper who’s ready to buy. Your next move is easy – ring up the sale. Right? Well, not exactly. Never assume committed buyers are guaranteed buyers....
How Your Small Business Can Boost Ecommerce Results
Digital Marketing Blog Orange CountyYour business may not be hefty enough for the Fortune 500. Nevertheless, it can thrive in the ecommerce world when some fundamentals are applied. Start by giving your business a distinctive identity with a professional email address. A...
Why an Innocent Face Means Better Results
Digital Marketing Blog Orange CountyAre your online ads repelling users? Then try the proven alternative – native ads. Essentially informational pieces, native ads illuminate your brand – without barging in like the usual popup or banner. Nothing blends in like a native...
It’s What’s Behind the Keywords That Counts
Digital Marketing Blog Orange CountyWhen developing campaign strategies, SEO marketers generally understand the importance of keywords. Merely implementing search terms, however, isn’t enough to propel a campaign across the finish line. Equally important is getting...