Hi-rez photos, streaming videos, screaming graphics, 3D virtual worlds.
Seems no website worth its weight in high speed data bits lacks these essential components of visual sophistication. Still, as more and more commerce and communications shift into cyberspace, the role of quality content will continue to grow in importance. What this means is that one word could be worth a thousand pictures. Now, before you start flinging your verbal masterpieces into the Webosphere, it’s a good idea to know a thing or two about online writing. Here are four of the biggies.
• Don’t overfeed your Twitter and Facebook accounts. Sure, sure. We know it’s excruciatingly tempting to stuff tons of thrilling life-blurbs into your social media depositories. But unless your followers are all insomniacs who don’t work, who’s got time to read all that condensed genius? Much better to exercise a bit of restraint, especially when divulging intimate details about your life. Save that for the tabloids.
• True, social media has kicked formality into the realm of ancient history. But for Tweeting colleagues and business associates, a balance between endearingly friendly and business-like definitely is the way to go. Kicking up your heels or baring your soul is something best shared with people who have nothing better to do.
• Unless you possess an unquenchable desire to fling away golden opportunities by the dozens, be sure your business communications are dazzling gems of perfection. Put your golden words under a microscope to zero in on typos, misspellings, and grammatical mishaps. Then promise it’ll never happen again.
• Now hear this: a business email is not a text. So make sure these potentially life-changing communications won’t ever be mistaken for one. Text shorthand and emoticons are strictly forbidden. Correct capitalization and spelling preferred.
If you’d like to learn more about utilizing web content to build a powerful brand message, we’ll be happy to help. You can connect with The Young Company team at 949-376-8404 or blog@youngcompany.com. And be sure to follow us for the latest industry news and tips.
