Like most of us navigating the marketing landscape, I’m constantly on the hunt for insights that bring the sometimes nebulous world of social media into sharper focus. Recently, I learned of an online resource that promises to do that, and more — Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. Published by ‘B to B Magazine’, this in-depth exploration is based on a survey of over 550 executives. Their responses cover virtually every kind of industry and company, large, small, and in-between.
The overriding theme of this report is leveraging social media. Naturally, the primary focal points are popular sites such as LinkedIn, Facebook, Twitter. Readers will learn how legions of marketers are taking full advantage of these dynamic new channels.
Anyone interested in this gold mine of executive wisdom should brace for a long ride. From end to end, the report encompasses 76 fact-dense pages and includes over 90 charts and graphs. Apparently, no stone has been left unturned.
From all appearances, this journey into the furthest reaches of the marketing universe is well worth the effort. Marketers, advertising executives, owners, senior managers, and strategic planners alike will be treated to a wealth of insights on a full gamut of topics. These include:
• The adoption curve of social media.
• The different applications such as branding, listening, and promoting.
• The average time in which a new marketer becomes proficient in social media.
• Metrics and how they’ll change the industry.
Judging from the available information, this report seems indispensable to anyone planning to make serious go at a social media campaign.
Do you have questions about social media or any other marketing topics? Be sure to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.