It’s an avalanche, a flood, and a blizzard all at once. Major changes are ripping through the world of marketing with gale force. And what’s driving these winds of change? You guessed it – the Web. Along with social media, online videos are doing their part to shake up the world of communications. The stats tell a powerful story. Neilson reports that in March, more than 9 billion video streams were viewed in the U.S. alone. 9 Billion! And that number is expected to swell over the coming years.
For brand builders, the potential upside of this video upheaval is astronomical. You know where more and more viewers are turning their attention, and it’s definitely not in the direction of broadcast TV. OK, so how do you get all those eager eyeballs glued to your own streaming masterpieces? Here are a few basics that all serious 21st century brand builders should be aware of.
Aggregators – Hundreds of popular sites not only will stream your vid, they’ll muscle up its searchability. We’re talking online destinations like YouTube, Vimeo, and funnyordie. For max impact, follow those upload instructions and don’t be shy about adding tags. These handy items help search engines find you in the massive online ocean.
Mobile Programming – The whole world’s watching vids on their smartphones, so you definitely should be streaming your brand message through mobile land. To keep it all mobile friendly, it’s a good idea to swap flash formats for .3GP and implement compatible aggregators.
Go Viral – Use aggregators, social bookmarks, blog & video comments, and social networks to boost awareness of your vids. But make sure your message has relevancy. Online viewers have amazingly accurate sales-pitch detectors.
Branded Entertainment – Soft sell your way to success with programs that utilize a bit of low-key sponsorship and strategic product placement. Subtlety is the key here. An obvious message is a proven viewer repellent.
If you’d like to learn more about harnessing the power of streaming videos to build your brand message, we’ll be happy to help. You can connect with Young Company’s team at [949-376-8404 or blog@youngcompany.com ]. And be sure to follow us for the latest industry news and tips.
