Our Technology Marketing Experience
We’ve worked with some very smart clients. With an extensive history in technology sector marketing, we've worked with some of the top technology companies in the world providing full-service marketing programs in the fields of:
Founded as an industrial advertising agency in 1949, Young Company has evolved to become a Top 25 business marketing agency in 1998 and the leading technology marketing agency in Southern California.
Our commitment to helping technology clients incorporate professional marketing techniques including the use of market research began in the early 1980s. Bart Young on a quest to apply objective measures to marketing decisions that had previously been driven by subjective opinions began to win assignments from major defense contractors in Southern California such as TRW, Hughes, Northrop Grumman and Raytheon. Once an objective marketing strategy was in place, the agency applied its creative skills in producing high impact advertising and trade show concepts.
As the research-based creative planning process began to show positive results, the agency (then known as Speer, Young & Hollander) received larger assignments and more divisions from IBM (5 divisions), Toshiba and Samsung (3 divisions).
Our semiconductor experience began with the win of Silicon Systems in 1990 which led to number chipmaker clients including International Rectifier, Microchip Technologies, Microsemi, Philips Semiconductor, Plessy Semiconductor, TDK Semiconductor and Texas Instruments.
The 1990s opened new opportunities in software with 3DSP, Altium, Candle Corporation, Micro Cadam, P-Cad, Quad Design, Scantron Technologies, Viewlogic and a number venture-funded start-ups that were software based such as Agribuys and Learning.net.
Post “tech crash” clients include Advisys, Arbitech, Arrow Electronics, Avnet, Cisco, J2 Global, MobiDic, Pasternack, PDA Engineering, PBNext, Printronix, Kuali, Seiko Instruments, Vivantech and Xiran.
Each technology marketing challenge completely unique. Our strength in PR, with two engineer / writers on our team, gives us a major advantage in understanding the true value of our client’s offering. This makes us perhaps one of the best technology marketing agencies anywhere. We offer a full-range of marketing services including: Advertising, brand strategy, public relations, digital marketing, Google AdWords management, web development and trade show support.