Automotive Marketing Experience
Our Automotive Marketing Experience
Long-time affiliations with Motor City West has given Young Company the opportunity to work in many different facets of the automotive industry.
- Aftermarket Products
- Auto Group
- Auto Dealers
- Coop Programs
- Dealer Associations
- Engineering Software
- Manufacturer Direct
- Sales Support Software
- Tires and Rims
After a few successful years during the 1950’s as the west coast PR firm for Cadillac, Doug Young’s agency pitched and won the Pontiac Dealers of Southern California, a relationship that lasted nearly ten years.
Bart Young, a Southern California “car guy” was racing his 1956 Chevy coupe at Irwindale in the 1960s when he took his first real job working as assistant to the Service Manager at Foothill Motors in Pasadena, one of the top Lincoln-Mercury Dealers in the country. His exposure best management practices for auto dealers written by the Ford Motor Company and adopted by all Ford dealers nationwide influenced his decision to pursue further education in business management at UC Berkeley, where he garnered both BS and MBA degrees.
While in college, Bart leveraged his automotive experience with a research/consulting assignment for a new tire inflation testing device invented by a professor at Stanford University. Over a period of several months, Bart evaluated and quantified the potential to sell the new device in 16 different automotive segments.
Upon joining the advertising industry in the 1970s, Bart began to apply his marketing skills and creative talent to a variety of auto related clients ranging from software and aftermarket performance products to auto dealers and dealer groups.v
With a deep passion for automobiles and marketing, auto marketing has been a core competency at Young Company for many decades.