Resort Cabanas - Direct Mail
The “PRIVACY” sticker on the outside of the cabana mailer dares the recipient to open it. And in turn, it opens their minds to the idea that “Poolside cabanas are romantic, cozy, sexy and profitable”. The offer was a free ROI Report and Calculator on “How Luxury Resorts are Profiting from Resort Cabanas”. By delivering as part of an ongoing campaign of mailers to thousands of hotel managers and landscape architects throughout the county – Resort Cabanas was able to open new doors in dozens of hotel and resort chains. The majority of inquiries came through a BRC (Business Reply Card), although a high number of respondents also visited a “squeeze page” prepared by Young Company that facilities lead generation and also links to the client’s primary site which showcases its distinctive styles, colors and durable construction.