Edison Que - Direct Mail
Already leading the nation in clean energy initiatives, Southern California Edison is committed to continuous process improvement. In an effort to act on this commitment, SCE has initiated a Quality Awards program called QUE “Quality Underlies Efficiency”. Already awash in corporate acronyms, Young Company developed an internal marketing campaign titled “AYI: Are You In?” leveraging a corporate culture that prides itself on knowing what these acronyms mean. This integrated campaign is supported by facility banners, emails and a QUE Microsite that contains all of the program information.