Advisys - Direct Mail
After conducting focus groups with financial advisors, we concluded that speed and simplicity were the primary benefits this audience wished to receive from a financial planning software package. “Relax. With BRT’s All-In-One, you’re already done.” was a message designed to increase the effectiveness of an outbound telemarketing program by communicating a compelling message advance of the phone call. Besides addressing a major benefit, recipients were offered a $100 incentive to act now.