View Post

Hirsch Pipeline – Direct Mail

In Direct Mail by Andrew Barnes

As a result of thorough market research and data analysis, Young Company brought life to Hirsch’s monthly Direct Mail piece by re-branding it as The Pipeline, a tongue-and-cheek product flyer that speaks to the younger demographic of plumbing and HVAC professionals..

View Post

Advisys – Direct Mail

In Direct Mail by Youngpublic

After conducting focus groups with financial advisors, we concluded that speed and simplicity were the primary benefits this audience wished to receive from a financial planning software package. “Relax. With BRT’s All-In-One, you’re already done.” was a message designed to increase the effectiveness of an outbound telemarketing program by communicating a compelling message advance of the phone call. Besides addressing …

View Post

Resort Cabanas – Direct Mail

In Direct Mail by Youngpublic

The “PRIVACY” sticker on the outside of the cabana mailer dares the recipient to open it. And in turn, it opens their minds to the idea that “Poolside cabanas are romantic, cozy, sexy and profitable”. The offer was a free ROI Report and Calculator on “How Luxury Resorts are Profiting from Resort Cabanas”. By delivering as part of an ongoing …

View Post

Samsung SDP – Direct Mail

In Direct Mail by Youngpublic

Sometimes direct mail can serve a number of useful purposes. For Samsung Digital Presenters, who serves the K–12 education market, this mailer was sent on behalf of dealers to schools, and transformed into a poster of a ladybug for teachers to post in their classrooms. It also provided a complete product matrix that explained the features, benefits and applications for …

View Post

Edison Que – Direct Mail

In Direct Mail by Youngpublic

Already leading the nation in clean energy initiatives, Southern California Edison is committed to continuous process improvement. In an effort to act on this commitment, SCE has initiated a Quality Awards program called QUE “Quality Underlies Efficiency”. Already awash in corporate acronyms, Young Company developed an internal marketing campaign titled “AYI: Are You In?” leveraging a corporate culture that prides …

View Post

Samsung Video – Direct Mail

In Direct Mail by Youngpublic

With a new team and renewed commitment to its distribution channel, Samsung Techwin, a leader in digital video, made its announcement via direct mail with an invitation to meet in person at the industry’s leading trade show. “Redefining …what you’d expect in digital video security” was supported by Samsung Techwin’s advertising and website, and trade show messaging as well.

View Post

Ropak – Direct Mail

In Direct Mail by Youngpublic

As the largest producer of plastic pail containers in the U.S., Ropak is no stranger to innovation. This assignment was the perfect marketing storm for Ropak’s Diamond-Weave containers that are stronger, lighter, greener and less expensive than anything on the market. Our multi-talented “Ropak man” mailer was delivered to over a thousand packaging designers bearing a gift of South of …

View Post

WEG Motors – Direct Mail

In Direct Mail by Youngpublic

OptimalFlux is a new technology developed by WEG Motors of Brazil to enable motors to run a lot cooler. Running cooler is important for several reasons: the motor lasts longer and it is more efficient. To dramatize this message, we sent the mailers to engineers in a WEG branded canvas cooler a week before the July 4th weekend. The response …

View Post

Commerce Energy – Clear the Skies – Direct Mail

In Direct Mail by Youngpublic

Everyone is in favor of cleaner air. But not everyone wants to pay more for it. Commerce Energy gives consumers the best of both worlds with Clear Choice™. With the lowest cost per kWh for wind power, residents can save money and contribute to a cleaner environment. With an offer of free 2 weeks of clean electricity, it’s a win, …

View Post

Commerce Energy – Freedom of Choice – Direct Mail

In Direct Mail by Youngpublic

Everyone loves having a choice. And everyone loves winning. So Commerce Energy offered a choice of Alaska, Caribbean or Hawaiian cruises if you were lucky enough to win their Freedom of Choice Sweepstakes. This business-to-consumer promotion combined a traditional direct mail letter and brochure with several post card mailing. The result of this program is proprietary information available only for …

View Post

TDK Semiconductor – Direct Mail

In Direct Mail by Youngpublic

The time to market is a critical factor when selecting a semiconductor partner. TDK needed to punctuate that it could deliver the programming and development support needed to get products with embedded modems to market faster. To add impact to this message, a TDK branded stopwatch is enclosed. This piece is one of a series of dimensional mailers developed to …

View Post

Texas Instruments – Direct Mail

In Direct Mail by Youngpublic

Texas Instruments had a need to reach a select group of fewer than 300 engineers and managers at the world’s leading disk drive companies. After a series of focus groups to aid in the framing of specific issues, a series of intrusive mailers was developed. Designed as dimensional mail fitted to a FedEx box, each mailer shouted a two word …