Hirsch Pipeline – Direct MailAs a result of thorough market research and data analysis, Young Company brought life to Hirsch’s monthly Direct Mail piece by re-branding it as The Pipeline, a tongue-and-cheek product flyer that speaks to the younger demographic of plumbing and HVAC professionals..
DiMiYa – Direct Mail
Dimiya – Direct MailDiMiYa raises the bar in early education with the help of Young Company. This an example of the the DiMiYa mailer YC mailed out in bulk.
Advisys – Direct Mail
Advisys – Direct MailAfter conducting focus groups with financial advisors, we concluded that speed and simplicity were the primary benefits this audience wished to receive from a financial planning software package. “Relax. With BRT’s All-In-One, you’re already done.” was a message designed to increase the effectiveness of an outbound telemarketing program by communicating a compelling message advance of the phone …
Resort Cabanas – Direct Mail
Resort Cabanas – Direct MailThe “PRIVACY” sticker on the outside of the cabana mailer dares the recipient to open it. And in turn, it opens their minds to the idea that “Poolside cabanas are romantic, cozy, sexy and profitable”. The offer was a free ROI Report and Calculator on “How Luxury Resorts are Profiting from Resort Cabanas”. By delivering as …
Samsung SDP – Direct Mail
Samsung SDP – Direct MailSometimes direct mail can serve a number of useful purposes. For Samsung Digital Presenters, who serves the K–12 education market, this mailer was sent on behalf of dealers to schools, and transformed into a poster of a ladybug for teachers to post in their classrooms. It also provided a complete product matrix that explained the features, …
Edison Que – Direct Mail
Edison Que – Direct MailAlready leading the nation in clean energy initiatives, Southern California Edison is committed to continuous process improvement. In an effort to act on this commitment, SCE has initiated a Quality Awards program called QUE “Quality Underlies Efficiency”. Already awash in corporate acronyms, Young Company developed an internal marketing campaign titled “AYI: Are You In?” leveraging a …
Samsung Video – Direct Mail
Samsung Video – Direct MailWith a new team and renewed commitment to its distribution channel, Samsung Techwin, a leader in digital video, made its announcement via direct mail with an invitation to meet in person at the industry’s leading trade show. “Redefining …what you’d expect in digital video security” was supported by Samsung Techwin’s advertising and website, and trade show …
Ropak – Direct Mail
Ropak – Direct MailAs the largest producer of plastic pail containers in the U.S., Ropak is no stranger to innovation. This assignment was the perfect marketing storm for Ropak’s Diamond-Weave containers that are stronger, lighter, greener and less expensive than anything on the market. Our multi-talented “Ropak man” mailer was delivered to over a thousand packaging designers bearing a gift …
WEG Motors – Direct Mail
WEG Motors – Direct MailOptimalFlux is a new technology developed by WEG Motors of Brazil to enable motors to run a lot cooler. Running cooler is important for several reasons: the motor lasts longer and it is more efficient. To dramatize this message, we sent the mailers to engineers in a WEG branded canvas cooler a week before the July …
Commerce Energy – Clear the Skies – Direct Mail
Commerce Energy – Clear the Skies – Direct MailEveryone is in favor of cleaner air. But not everyone wants to pay more for it. Commerce Energy gives consumers the best of both worlds with Clear Choice™. With the lowest cost per kWh for wind power, residents can save money and contribute to a cleaner environment. With an offer of free …
Commerce Energy – Freedom of Choice – Direct Mail
Commerce Energy – Freedom of Choice – Direct MailEveryone loves having a choice. And everyone loves winning. So Commerce Energy offered a choice of Alaska, Caribbean or Hawaiian cruises if you were lucky enough to win their Freedom of Choice Sweepstakes. This business-to-consumer promotion combined a traditional direct mail letter and brochure with several post card mailing. The result of …
TDK Semiconductor – Direct Mail
TDK Semiconductor – Direct MailThe time to market is a critical factor when selecting a semiconductor partner. TDK needed to punctuate that it could deliver the programming and development support needed to get products with embedded modems to market faster. To add impact to this message, a TDK branded stopwatch is enclosed. This piece is one of a series of …
Texas Instruments – Direct Mail
Texas Instruments – Direct MailTexas Instruments had a need to reach a select group of fewer than 300 engineers and managers at the world’s leading disk drive companies. After a series of focus groups to aid in the framing of specific issues, a series of intrusive mailers was developed. Designed as dimensional mail fitted to a FedEx box, each mailer …