SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and fine-tuning all lay the groundwork for SEO success.
There’s a rub, however — all this takes time. True, it’s time well-invested. But what self-respecting marketer doesn’t crave a way to speed things up, if possible? Carve out a few extra minutes for cappuccino.
Fortunately, it’s possible to speed up the SEO-improvement process. Simply adapt some best practices and include them in the repertoire. Essentially, these best practices are shortcuts to success, pillars of wisdom proven over the years. Two of them are as follows:
Leading the pack is the ‘one-only’ principal. The ‘one’ here refers to the number of subjects showcased in digital content, such as a blog article. The reason for the singularity is simple: material emphasizing a clearly-delineated topic commands the most attention from search engines. Skipping around among subjects is not to their liking. In fact, it’s very frustrating.
Think of it this way. A search engine isn’t omniscient or clairvoyant. When it connects with content, it demands to know what it’s about – right off the bat. It can’t properly index material otherwise. Multiple topics create an ambiguous haze, driving search engines into a state of confusion and generally making things uncomfortable for them. So, they’ll wander away. And they won’t take you with them.
Naturally, supporting or secondary subjects may be included. But content always must circle back to the primary topic. This offers search engines a recognizable pattern needed for indexing.
The ‘quick-response’ principle also will help improve SEO performance. Ever wait, wait, and wait for a page to load? Not exactly a picnic. Well, search engines are equally impatient. Slow-loading pages lose major points on the SEO scoreboard. Search engines prefer lightspeed page loading – the faster, the better.
Ironically, some of the most highly regarded features may be dragging down load times. Among the slow-down culprits are excessive plug-ins, oversized images, and audio samples. These might dazzle the average user, but to search engines, they’re unadulterated clutter. Lesson learned: make sure such additions are worth the SEO risks. If not, promptly ditch.
If you have questions or comments about improving SEO marketing, or about any other brand-related topic, feel free to send them our way.