Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital success? Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. According to ShopperTrak, a data analytics …
SEO: The Optimization Never Stops
What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is self-evident: once SEO has stimulated traffic, the …
Turn Website Visitors into Smooth Navigators
Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go. This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love to explore The Page. Not in the …
Marketing OC: Solar Markets Energized
If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming demand, however, brand marketers mustn’t loaf through the bonanza. To win the day, marketing crews must morph into product gurus, freely …
Digital Marketing: Give Your Emails the Ultimate Summer Slim-Down
Slim, trim, clean, and snappy – that’s the way to go when crafting email messages. Excess baggage and bulky verbiage just won’t cut it. Too many drawbacks. Chunky emails drive away readers in droves. Really, who’s got time to navigate the clutter? That, of course, assumes the mega-message reaches the inbox. Truth be told, many a high-bulk email never gets …
Digital Marketing: What’s a Playlist Worth? … Plenty
As a digital marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for marketers – an opportunity to build brand awareness on an unprecedented level. So why not make the most of a good thing? Marketers can …
Digital Marketing: Power of the Thumb
Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A moment frozen in time … the defining image of your visual subject matter. But know this — if the thumb fails …
Your Ultimate Digital Marketing Video Blueprint
They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The Digital marketing video. If you’re anywhere online, you’re bound to spot ‘em. Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed this desire, providing robust product promotion …