Power of the Thumb

Power of the Thumb

Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A moment frozen in time … the defining image of your visual subject matter. But know this … Continue reading »

Your Ultimate Marketing Video Blueprint

Your Ultimate Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The brand marketing video. If you’re anywhere online, you’re bound to spot ‘em.   Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed … Continue reading »