Power of the Thumb

Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A moment frozen in time … the defining image of your visual subject matter. But know this — if the thumb fails …

Your Ultimate Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The brand marketing video. If you’re anywhere online, you’re bound to spot ‘em. Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed this desire, providing robust product promotion …

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Video Marketing: Let the Message Fit the Moment

Crank out the marketing videos and throw them into the ring. So long as they’re touting your brand, they’re hitting the mark, right? Well, maybe. It’s entirely possible that they’re falling miles from the mark. How will marketers know their aim was off? Because what will happen is absolutely nothing. Not a murmur or a whisper from the intended recipients. …