So, you think your marketing campaign is cruising. OK, where’s the evidence? You better have some, or you’re a ship without a rudder. Maybe you’ll reach your goal. Then again … Basically, every campaign needs a progress report. Many score-keeping tools exist. Selection is a personal matter, being dependent on circumstances and objectives. But whichever ones get the call, they …
Marketing OC: Will Cutting Edge Computing Impact the Marketing World?
Recently, cloud computing has impacted countless fields of endeavor. For marketing research teams, the technology has translated into massive data storage and efficient retrieval. But as invariably happens, something new comes along to grab a portion of limelight. One of these newcomers, however, is grabbing more than a little. It’s called ‘edge computing’. Edge computing describes a process in which …
Marketing OC: Marketing Strategies to Supercharge a Startup
Digital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are varied, the following three strategies have proven themselves uncommonly effective. Build Advance Awareness Open your doors, market your goods. A typical sequence for many a startup – …