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Changing Tides – September 2014

Changing Tides - September 2014

Back to School on Using Video

Everyone in marketing is looking for cost-effective tactics. There is a lot of compelling evidence that online video marketing should be a major focus of your advertising and marketing budget. According to Forrester Research, online video marketing is the single most practical use for your marketing time and energy. Seventy-five percent of U.S. business executives told Forbes that they watch work-related videos at least once a week. Over 100 million Internet users watch video every day. Over 90% of online shoppers find online videos helpful in making shopping and buying decisions. So what can you do about all this good news? Call us. Young Company now has full-time video talent onboard who can
create engaging, exciting, compelling video content without the time, cost or hassle of years past.

I welcome your feedback and thoughts. Enjoy your September!

Please feel free to reach me anytime at byoung@youngcompany.com or 949-438-2722.

Thank you!

Signed by Bart Young


Client Spotlight: Jorg Gray

Jorg Gray

Jorg Gray has expanded from an American specialty private-label watch company to a worldwide brand. Founded in 1998, Jorg Gray has been revered for its fashionable timepieces, Jorg Gray continues to create modern, yet timeless, watches while maintaining a respect for traditional principles of precision and attention to detail. The brand’s visually striking, boldly designed watches combine styling, materials and colors that appeal to today’s discerning customer.


Intern Spotlight: Cody James Fisher

Cody James Fisher

Cody James Fisher is joining Young Company as a marketing intern from Florida State University where he is currently finishing up his degree in advertising. While in school, he has had the pleasure of studying the many disciplines within the advertising field including media planning, advertising research, and creative strategy. His coursework has allowed him to prepare, conduct, and analyze focus groups, craft and distribute surveys, as well as build entire campaigns from the ground up for various companies. When Cody is not hanging out with his cool friends or supermodel girlfriend, he enjoys long walks on the beach, light beers, and dark comedy.