Despite the huge growth in Internet marketing over the past 20 years, we find that many clients are still spending big on trade shows, a medium that offers a higher level of engagement between clients, prospects and customers. While digital marketing offers great efficiency, there is no substitute for a positive in-person experience.
The investment in pre-show marketing is directly proportional to traffic, leads and product recognition obtained by the client. Having a celebrity in the booth or fun activity relevant to the brand can positively impact the trade show experience. As for specialty premiums, always keep the kids in mind. Small, branded souvenirs that can be passed on as a toy are always popular with attendees.
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