Have you checked your digital toolbox lately? If not, you may be shy a few items – items that can go a long way to building your brand. While the list of available tools could reach the moon, marketers should at least have a few go to ones in their possession. Here are several well worth considering:
Maptive
What could be more difficult than grabbing usable data from the blizzard of available marketing info? Don’t panic. Don’t scream. Simply get your mitts on Maptive. This tool merges data with maps to reveal things like where are your products selling best. If you need to correlate information with a particular geo-region, drop this into your toolbox ASAP.
Nimble
Far too many marketers feel trapped in a labyrinth of customer relationship data. Nimble solves that problem handily, storing all the data in one convenient place — social contacts, email addresses, birthdays, scheduled activities … you name it.
CrazyEgg
Sure, people are cruising to your website. But what exactly are they doing once they arrive? Stop scratching your head and get CrazyEgg. This tool reveals where visitors clicked, distance scrolled, viewing choices, and more. CrazyEgg also shows you how different customer groups have reacted to particular content and design elements.
If you have any questions or comments about brand building tools, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us on Facebook and Twitter for the latest brand marketing news and tips.