Virtually every brand boasts an online presence. But being there isn’t the same as being known. In fact, most brands are woefully underexposed. The likely reason? — digital deficiency.
Digital deficiency stems from a failure to implement certain online components. These have been carefully designed and proven to increase brand visibility. Incredibly, however, far too many businesses brush them aside. Or pretend they’re not there. Their loss. Because brands who do embrace them are reaping tremendous rewards.
Here are two of those components. Word to the wise: Make absolutely sure they’re in your digital lineup. And don’t say you’ve never heard of them.
Blogging. Articles that showcase relevant expertise are high-value items indeed. For one thing, they scream at search engines for attention. And they generally get it. Blogs also help establish your credibility. After all, talking about a topic generally means knowing about a topic.
So why don’t more brands blog? Right now, only 31% of Fortune 500 companies have a public blog. That number was 16% in 2008. So not much of a jump, considering the potential upside.
Social. Everyone knows social is exactly that – a place to hang out and interact with visitors; to get to what makes them tick. Then why are so many marketers treating Twitter and Facebook as a forum for brand bragging? Tip: When on social, open your ears, not your mouth!
If you have any questions or comments about digital marketing for your brand, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.