Just what you love to hear. More about the power of mobile. How brand marketers should embrace the platform big time to boost ROI. How users are flocking to the small screen for their product info… Etc. Etc. Etc. But have you heard the one about Google and mobile? It goes something like this – Google plans to use mobile-friendliness in their ranking criteria. All of which sends mobile clout soaring. And gives brand marketers one more HUGE reason to jump on the mobile express. You on board?
For most of you, the mobile message already has sunk in good and deep. Findings from a recent State of Marketing report reveal marketers have prioritized responsive design for their web pages and emails. As it now stands, a staggering 90% of marketers consider mobile instrumental in generating ROI – hence, the current proliferation of campaigns designed for smartphones and tablets.
Where, according to the report, are brand marketers seeing the most ‘oomf’ from their mobile campaigns? Here are the categories and the percentage of marketers who thought mobile was effective for them.
- Loyalty programs – 86%
- Holiday or event campaigns – 83%
- Promoting email subscriptions via SMS – 83%
- Mobile welcome SMS – 84%
- Driving cross-channel engagement – 83%
- Mobile-exclusive deals – 85%
Drumming up new business will definitely require a commitment to smartphones and tablets. Mobile is the new customer hangout, the Starbucks of the digital world. And it will be where more and more of them spend their online time as the years unfold.
If you have any questions or comments about mobile marketing, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips