LOS ANGELES, May 6, 2003
Southern California-based business-to-business marketing communications agency Young Company was recently selected by Boise Paper Solutions to manage its fall paper promotion. Young Company will implement a program to increase awareness and demand of the brand among graphic designers and commercial printers through direct mail, advertising, event marketing, swatch books and other related collateral. Based in Vancouver, Washington, Boise Paper Solutions is the fourth-largest North American producer of white papers – the eighth-largest worldwide – and is a major manufacturer of uncoated free sheet papers, containerboard and corrugated containers, newsprint, and market pulp. Annual sales for 2002 totaled $1.9 billion. “From a creative standpoint, this is the type of client an agency loves to work with. It’s a showcase assignment reaching out to print shop managers, graphic designers, and creative directors — a group of professionals we know very well,” said Bart Young, CEO of Young Company. “When the time came for Boise Paper Solutions to select an agency for this coveted assignment, the company recognized our reputation for delivering quality creative and excellent client service. This was in parallel to Boise’s own mission of providing its customers consistent products and exceptional service. That, in conjunction with our industry experience and passion for the brand, led to this outstanding partnership, and we are excited about moving forward into the campaign. With total company sales reaching $7.4 billion in 2002, Boise is an international distributor of paper and office supplies and an integrated manufacturer and distributor of paper, packaging, and building materials. Its operations extend throughout North America, Australia, New Zealand and Brazil. The company owns or manages 2.4 million acres of timberlands in the United States to support its operations. Today, Boise employs 24,000 people around the world and ranks 254 in the FORTUNE 500. To learn more about Boise Paper Solutions please click here.