View Post

Marketing OC: Will Cutting Edge Computing Impact the Marketing World?

Recently, cloud computing has impacted countless fields of endeavor. For marketing research teams, the technology has translated into massive data storage and efficient retrieval. But as invariably happens, something new comes along to grab a portion of limelight. One of these newcomers, however, is grabbing more than a little. It’s called ‘edge computing’. Edge computing describes a process in which …

View Post

Digital Marketing: Why Your Brand Needs One More Warehouse

Chances are, your business uses one or more warehouses for product storage. Well, here’s an update — you’re going to need another one (if you don’t already have it). Now, don’t stress. You needn’t raid profits to fund warehouse expansion. The additional storage space is constructed solely from bits and bytes. And it’s quite invisible to most observers. It goes …