View Post

A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital success? Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. According to ShopperTrak, a data analytics …

View Post

Why Email Belongs in Your Starting Lineup

Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important stranded on the sidelines? The reference here is to the fading status of email marketing. Make no mistake about it. Brand marketers still …

View Post

Marketing by the Book: If You’ve Got It, Flaunt It

Blogs, articles, social posts, and videos are acclaimed staples of content marketing. But they’re quick snacks, tantalizing and consumed in a flash. What about deep probes that expand a topic to new dimensions … that demonstrate a brand’s undeniable expertise? For that, brand marketers must go by the book – the ebook, to be exact. Pack an ebook into a …