While video marketing soars in popularity, another lesser-known visual format is pushing its way into the limelight -- with equally promising possibilities. That medium is 3D imagery. Thanks to ongoing advancements, this imagery is giving digital marketers a robust alternative to conventional video and photographic presentations.
In a nutshell, three-dimensional imagery is a fully rendered graphic that emulates rounded reality. As with video, its major advantage is noticeability. Sparkling with a ‘touchable’ appearance, this representation jumps out of the page and grabs user interest in a flash. Exciting and impactful are great ways to describe the look and feel of this vibrant medium.
Capitalizing on the natural impact of 3D, digital marketers increasingly are implementing the novel format to enhance content. And they’re putting it to work across the board for a variety of brands and industries.
Real estate offers one of many examples. A pioneer in the field, this industry routinely creates a ‘you are there’ impression through the strategic use of three-dimensional imagery. Shoppers can take a grand tour from the comfort of home, wandering through and around a fully rendered property with the ease of a mouse click.
The impressionability of this medium, however, extends to variety of applications. Marketers are using the graphics to promote everything from tablet computers to beach sandals.
3D graphics offer other advantages, as well. Among these is cost-effectiveness. Compared with standard photography, imagery in the round requires fewer steps to go from start to finish – no involved processes to organize photo shoots, no balancing of light, no people to coax into position. Everything is done through the magic of editing software. The editorial advantages also give digital marketers a golden opportunity to zero in on visual details, which can make all the difference in the world when vying for user attention.
As icing on the cake, 3D imagery provides a crisp, contemporary look unavailable with more conventional options. Ultimately, this gives viewers another reason to look in the direction of your product or service. Always a good start no matter what you’re marketing.
If you have questions or comments about the use of 3D imagery in marketing, or about any other brand-related topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.