So, your website traffic is a mere trickle. Well, stop complaining. You’re making a scene. Instead, boost the visitor count by implementing a few simple digital marketing strategies proven the world over. Some are well-known; others are somewhat obscure. But they all work. And that’s what’s important, right? So let’s get started. Here are some winners virtually guaranteed to improve your mood.
The first, and some would argue the ultimate step, is -- develop a solid SEO strategy. Sure, this sounds obvious. After all, who’s a non-optimizer these days? Many more individuals than you’d think. If you’re one of these holdouts, it’s time to connect with the world’s search engines. Unless you prefer anonymity.
As an adjunct to the above, brands should establish a robust social media presence. Great for improving brand exposure. And great for website optimization. That’s because search engines give extra points to websites paired with social platforms, a gift that invariably translates to increased traffic.
When it’s time to fill those web pages, compelling content is paramount. But words and images will take you much further when enhanced by links. There are two types you can drop into a page. Backlinks create an important two-way connection with partner websites. Internal links do the same with important content distributed throughout your site.
What about some form of monetary investment to boost traffic? Well, it doesn’t hurt. Maximum returns generally are provided by utilizing PPC ads and other paid-for enhancements.
Finally, don’t forget to refurbish periodically. A fresh, updated website tells the world you are one relevant brand that deeply cares. For some strange reason, visitors really like this. Go figure.
If you have questions or comments about increasing website traffic, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.