Changing Tides – November 2013

Changing Tides - November 2013

Who stole the Cookies from the Cookie Jar? To find out, Google who?

The informal corporate slogan of Google “Don’t be evil” is crumbling fast as the Internet giant begins to shift to a new cookie technology. Cookies are tiny pieces of code that marketers deploy on web browsers to track people’s online movements. Microsoft and Facebook have each announced recently they are developing propriety systems to plug into and control this river of data in ways that bypass the more than a thousand software companies that place cookies on websites. The moves will radically shift the balance of power in the $120 billion global digital advertising industry—and have ad technology companies scrambling to figure out their next play. Where is this headed? What was once considered the most efficient and democratic of all communications mediums, will quite possible be dominated by a very small number of companies. Sound familiar? As of this posting, Google and Microsoft have declined to comment further.

I can be reached directly at byoung@youngcompany.com or 949-438-2722.

Thank you!

Signed by Bart Young

Employee Spotlight: Rick Jorgenson

Rick Jorgenson

This month has brought many positive changes to Young Company. We are happy to welcome our new Vice President, Rick Jorgenson to the team.Rick comes to Young Company with over 30 years of sales and marketing experience. He has specialized in online marketing for the past 15 years and has run successful campaigns for the likes of IBM, Microsoft and DirecTV. For the past 5 years he has run his own consulting practice helping companies put together online lead generation and sales programs.
Prior, Rick ran internet marketing for Syspro Software for 2 years. Before that he had served as Vice President of Internet Marketing for Phelps Group, a Santa Monica based Integrated Marketing Agency. Rick served as Vice President of Client Services for IDM Partners, an Interactive Advertising Agency located in Los Angeles, for 5 years. He has been with Young Company before as Vice President of eMarketing and also served as Director of Marketing at Scantron Software.

This change is very exciting and the upcoming month of November shows vast opportunities!