Changing Tides June 2014 | Learn How Wilbert Won The President
The Power of One: How one young man creates one video designed for one audience and impacts thousands. Many are now aware that president Barrack Obama will be speaking at UCI’s commencement on June 14th. What you may know is that it was creative video of Wilbert Cheng (2013 Young Company summer intern) featuring a personal appeal from 7-foot-6 basketball center Mamadou Nidaye that tipped the scales in UCI’s favor over hundreds of other worthy schools. While UCI did conduct a massive mailing, it was the video shot and produced by Wilbert that won the honor of the president’s time, attention and commitment to UCI.
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Special Note: No president has spoken at UCI since Lyndon B. Johnson inaugurated the school in 1964 and very few presidents have ever spoken at a commencement on the west coast. Due to enormous demand, UCI had to move the annual ceremony to Angel Stadium which has caused some inconveniences for students and their families. Angel Stadium holds 45,000 of which 8,000 will be UCI graduates. The balance will be their families, friends and news media.
Put Your Social Media Contest on the Right Road
Is your brand holding a contest via Twitter, Facebook, or any of the other million-and-one social media channels? Great! Social media contests are fast becoming a prime source of widespread brand promotion. However, as with any other ‘official’ contest intended for J.Q. Public, certain guidelines come into play.
Are You Giving Away the Deed to Your Data?
Free ocean view homes along the California Gold Coast! First come, first served. According to the latest statistical research, the probability of this occurrence is approximately a gazillion-to-one. Most homeowners aren’t in the habit of giving away their high-value property.
New Intern Spotlight: Kira Pitney
Kira joined the YC team as an intern during the summer prior to beginning her senior year at California State University, Fullerton. She will graduate with her Bachelor of Arts Degree in Business Administration with an emphasis in Marketing. She has previous internship experience in both sales and management, however came to Young Company with the desire to gain hands on experience in the marketing industry. She is passionate about enhancing her current knowledge and background in various aspects of marketing such as, advertising, branding, public relations, and social media management.
At CSUF, Kira is an active member of her college’s American Marketing Association (AMA), where she is part of the Social Events Committee. She works with a team and helps plan, organize, and execute all events for AMA. In her free time, she enjoys going to concerts, snowboarding, singing loudly while driving and spending time with family and friends.