As of today, Google is the world’s most valuable brand, based on market cap. It bested Apple, who has held this position for some time. With respect to innovation and value, Apple has had many major wins over the past decade that propelled it to the top. However, the nature of those innovations which marry hardware and software tend to have shorter life cycles than those which are solely software based. The consumption of iPods and iPads has dropped off dramatically. The iWatch sales have slowed and the new iPhone has been the worst new product introduced by Apple in recent history.
But all this only devalues Apple and does not put Google on top. What does, is the fact that Google has been the best-known brand in the world for several years now, and that kind of brand recognition, once held by Apple and Jeep, gives the Google brand a serious competitive advantage. As for value, Google has made some changes to its AdWords program (Google’s No. 1 source of income) that have pushed up sales and profits – a good move for Google albeit an unpopular one with advertisers. But that’s competition; and competition is what makes business the most fascinating game of all. Speaking of games, I hope you enjoy the Super Bowl this Sunday.
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