Changing Tides – February 2015

 The SuperBowl of Advertising

While some folks will be cheering for the Seahawks and others for the Patriots on Sunday, I’ll be cheering for the ads. And may the best ads win. At a cost of $4.5 million for 30 seconds, it may be the best advertising value of all for mega brands. After all, it is a rare opportunity to reach over 100 viewers covering almost all demographics and age groups watching simultaneously.
So when you watch the ads on Sunday, you’re going to see a lot of dogs and puppies. Why? The market research people will tell you that those puppy ads consistently connect with people emotionally. And winning hearts is what building strong brands is all about. Consistency also plays a huge role in brand building, so its no surprise that the king of beers has been one of the largest, most consistent Superbowl advertisers over the years. At he end of the day, ask yourself which ads you remember. Which ones you like most. And ask yourself if “This Bud’s for you.”

If you too are optimistic about 2015, let me hear about it. Reach me anytime at or 949-376-8404.

Happy New Year!

New Client Spotlight: Nikken

NIKKEN International of Irvine has chosen Young Company to help transform its business in 2015 from an MLM to entrepreneur centric business model. Brand research will initiate the effort among top producers and customers, which will then be followed by strategic messaging, new website, online advertising and marketing support throughout Europe, North America and parts of Asia.
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Meet Sarah Arbogast- Market Research Manager

Sarah, originally from St. Louis, Missouri, has become a member of the Young Company team as the head of Market Research. Sarah joined YC last fall to assist on some research projects where she proved her smarts. Sarah graduated cum laude from Suffolk University’s Sawyer Business School, located in the heart of downtown Boston. She received her Bachelor of Science in Business where she majored in marketing and minored in advertising. In her spare time she loves to hang out with her family, friends, and two Great Pyrenees. She also enjoys healthy competition by playing volleyball, basketball, and tennis with friends.

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