Brand MakeoversBranding HomeBrand MakeoversBrands from ScratchNamingLogo DesignYoung Company Brand MakeoversMany clients come to Young Company for a Brand Makeover. This typically involves conducting interviews with key employees, customers and vendors to better define their ideal brand position expressed as a Sweet Spot. From there we often develop an updated logo, complete visual identity, high-level messaging, tagline, new website and a …

Brands from ScratchBranding HomeBrand MakeoversBrands from ScratchNamingLogo DesignCreating Brands from ScratchWhen clients come to us with a blank sheet of paper, we call it a Brand from Scratch. They know what market they wish to serve and have products and services in mind, but have typically not yet given the brand a name, look or line. Our ideal process includes …

Brand NamingBranding HomeBrand MakeoversBrands from ScratchNamingLogo DesignName GenerationOnce the naming objectives and strategy are approved, the process begins by developing a list of important name attributes from client input and category research. In some cases, interviews or focus groups among the target audience are beneficial as a starting point. Brainstorm tracks are created and a process of “structured brainstorming” develops …