You’ve tried it all – video, social media, print, broadcast, and more. But no matter which road you take, you’re still fighting to get your brand message heard above the cacophony of marketing noise. No doubt, you’ve pinned the blame on the proliferation of brands and channels crowded into the marketing scene. OK, it’s a blizzard out there. Nevertheless, you may be pointing the finger in the wrong direction.
What really matters, when all is said and done, is the impact of your marketing message. Murmurs and mumbles will barely nudge you off the starting line these days. What a brand needs is a booming voice. If yours has dwindled to a whisper, there’s still hope. Here are some proven ways to pump up the volume of your brand message.
Who Are You, Anyway? The last thing you want to do in the branding process is hide your identity. Your brand message must share the inner you with the world, giving full disclosure to your ideals, values, and, of course, the reasons why you shine brighter than the competition.
Just What Are You Doing? Figuring this one out might seem incredibly elementary. Nevertheless, a surprising number of marketers miss this beat. What you want to do here is concoct a concise description of what you offer the world. Bear in mind, this isn’t a slogan or tagline. Just a snapshot of your brand.
Can You Walk the Walk? In the court of public opinion, evidence definitely matters. Like it or not, you’ll need to back up your claims with something solid. Great convincers include awards, statistics, and testimonials – the meatier, the better.
If you have any questions or comments about pumping up the volume of your brand message, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.