Glance anywhere across the marketing landscape, and you’ll see more than change – you’ll see a feast of new opportunities. Here are three that hold particular promise for brand marketers everywhere in the known universe.
The Trust Factor. You can’t get away with it … you just can’t. Bear this in mind next time you plan to cut corners or pull a fast one. Consumers are plugged into a growing network of communications channels covering everything from social media to videos to instant messaging. And they’re using the connections to warn and update their peers – generally a pretty wide circle.
The good news is you can win many a heart and mind by building and reinforcing trust in your brand. And you can do it by engaging consumers with these very same communication pipelines. No question about it. Trust- building will be a major factor as the year unfolds.
Sharability. The word-of-mouth principle will have even greater force this year, as the rate of content-sharing continues to climb. New technologies and further research will enable brand marketers to better understand the how, why, where, and with whom behind the sharing phenomenon.
Toning Down. Back in the day, luxury items pumped up the glitz to capture consumer attention. But in 2015, much of that shimmer and shine will give way to an emphasis on product uniqueness. Expect a growing market for niche brands able to capitalize on the desire for something different.
If you have any questions or comments about emerging opportunities for brand marketers, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.