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Should Bots Get the Boot?

Is it possible to work for a brand and not pay an income tax? It is if you’re a chatbot. Never late for work, the bot is digital software hand-crafted to emulate an unfailingly loyal, personal human assistant. It’s mission: help visitors, whatever their needs. Have a question? Need some direction? The resident chatbot is ready to serve. Increasingly, the …

Virtually Impossible to Ignore

If reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with a swelling number of enthusiasts. According to research, a sizable chunk of users feels more engaged when devouring a healthy dose of VR. …