MWS Wire winds up choosing Young Company again
Westland Village, CA – September 14, 2016 – MWS Wire Industries has chosen Young Company to develop a new website and manage digital marketing. After a more than 10 year separation, MWS has chosen Young Company to assist in business development a variety of digital services. While MWS has enjoyed a strong growing business over the years, some competitors have made steady progress in the digital space, displacing MWS from its former leadership position.
For over 25 years, 1978 to 2003, Young Company provided advertising support to magnet and specialty wire provider. That support included trade publication advertising, catalog updates, directory advertising, and direct mail campaigns. When the Internet became a more cost-effective alternative to trade ads and displaced direct mail and directory ads, MWS developed their website in-house under the skillful hand of Jim Avery who created the best website in the category. As Jim’s responsibilities have expanded as Quality Assurance Supervisor as the company has grown making it impossible to stay on top of SEO, PPC and other inbound marketing communications to the extent he would like to.
About MWS Wire Industries
MWS inventories more than 50,000 Magnet and Specialty wires along with production facilities for drawing, shaping, serving, twisting and insulating of wire for high-technology users worldwide. For over 40 years, MWS has operated under the simple premise that total customer satisfaction is the key to our long-term success and growth. Our primary objective is to exceed our customers’ expectations of product quality and service
About Young Company
Young Company integrates the power of digital media with more traditional communications tools to create solutions that engage prospects in new ways to strengthen brands. New Media is not new to Young Company which was founded in 1949. Doug Young (Bart’s father) started the agency in Hollywood when television was the New Media. Bart joined the firm (then known as Speer, Young & Hollander) in 1976 and has since moved the agency to Santa Monica in 1994 and then to Laguna Beach in 2006. In addition to digital marketing, Young Company provides advertising, branding, market research, public relations and social media to a number of Orange County’s finest companies. For more information on Young Company and its services, visit www.youngcompany.com.