In a marketing world, currently changing quicker than a race car shifts gears, it’s difficult if not virtually impossible to get a handle on how to connect with customers on a consistent basis. New variables, realities, and information are pouring in by the nanosecond, creating a jungle of confusion. To help marketers through these complexities, here are some timely tips obtained from the secret repository of all marketing knowledge. While following them won’t guarantee soaring success, they will improve your chances of devising workable marketing strategies.
Improve Your Aim – Targeting customers is a whole different game than it used to be. The days of broad-based messaging are gone. Use any available measuring tool to understand and know your customers. Then tailor your campaigns to that type of person.
Be Honest – Exaggerations and half-truths are easily spotted by today’s sophisticated audiences. And they’ll spread the word very quickly thanks to the plethora of communication channels at their disposal.
Show Them Some Respect – This goes hand and hand with honesty. Again, trickery and schemes don’t cut it in the info age, where complaints and updates easily can and do go viral.
Be Findable – Nobody ever succeeded by remaining lost in the shadows. Use all tools necessary to make certain you’re locked on customer radar in whatever space you occupy, whether Web, print, or broadcast media.
Have a Purpose – Consumers want products that provide useful advantages, not frivolous diversions. (OK, there are exceptions.) So if what you’re selling doesn’t make a difference in their lives, you might want to reconsider. Not surprisingly, useful marketing of your useful product also works in your favor. So think about producing a fantastic how to-video to include with your messaging.
Do you have any of your own tips or questions about marketing in the modern age, or about any other marketing topics? Feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.