Orange County Brand Identity Portfolio

Brand and Logo Design Portfolio

Besides brand name, visual identity is often one of the most important components of a company’s brand. Our brand revitalization process begins with a comprehensive briefing to fully understand and establish the objectives and parameters of the assignment. Any existing elements of name, logo and signature are analyzed for merit and brand equity value. How the brand works within a range of visual and physical situations is taken into account and typically incorporated into a comprehensive style guide.

Visual Brand Identity and Logo Design

The visual brand identity process begins with a comprehensive client briefing to fully understand and establish the objectives and parameters of the assignment. Any existing elements of name, logo and signature are analyzed for merit and brand equity value. How the identity fits into existing brand architecture or the development of a new revitalized brand is thoroughly explored. Below are examples of more comprehensive identity programs: