The Impact of Social Media on Advertising (and Vice Versa) – May 2017

Changing Tides - May 2017

There is no question that social media has become a major advertising channel. In 2016, digital advertising, including Social Media and Google Paid Search, produced more advertising revenue than network, cable and local television combined. Social media ad spending will top $35B this year and Facebook is leading the charge. It’s ability to target audiences (including B2B) at a low cost is a fantastic opportunity for marketers to exploit. For now.

But like the major media channels of the past, too much advertising will ruin the user experience and consumers will move on to the next big media trend. We’ve seen fat newspapers go in to bankruptcy, popular broadcast radio stations lose their favorite DJ’s to satellite radio and cable TV unplugged in favor of live streaming programming. There is no telling where this digital trend will take us, but needless to say we always welcome a challenge and I look forward to seeing what the future of digital will bring.

Please feel free to reach me anytime at byoung@youngcompany.com or 949-438-2722.

Signed by Bart Young

Client Spotlight: SnapNsure


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Young Company has a long history of creating successful brands from scratch. We develop the name, visual identity, marketing materials, website and advertising to build sales.

Employee Spotlight: Kaelyn Kaichi

Kaelyn Kaichi

Kaelyn’s background in marketing and prodigious organizational skills provide the administrative backbone so necessary to the smooth running of digital marketing programs. With her expertise in Search Engine Optimization, her thorough tracking and reporting of the resulting online presence to our clients and her daily mantra to support better client service, Kaelyn has taken project management to a new level. When she is not working, Kaelyn likes to play soccer, read and spend time with her three dogs.