Changing Tides – December 2013

Changing Tides - December 2014

Ideas for Building Brands and Growing Companies

“If they can learn to hate, they can be taught to love.” said the late Nelson Mandela whose words leave a legacy of hope and inspiration for people around the world. Mandela (who passed away yesterday at 95) was always mindful that his leadership role in the liberation of South Africa from apartheid might not have been possible if he had not been imprisoned. It was in jail that he gained the deep perspective needed to lead his country in the difficult years ahead. If you think about it, Mandela’s message and teachings provide inspiration to people, politicians and marketers throughout the world. Marketers? Yes, marketers, because Mandela demonstrated the strength of sharing someone else’s perspective. We here at Young Company hope that your holidays are filled with happiness and time to pursue those experiences that mean the most to you.

Happy Holidays!

Client Spotlight: Heli-Mart


If you don’t fly a Helicopter, chances are you have never heard of Heli-Mart. If you do, chances are good you keep their phone number pined to your cyclic. For over 40 years, Heli-Mart of Costa Mesa, CA has built a global reputation for providing any part, any time, any place in the world. With a nearly $30 million inventory of MD, Bell, Eurocopter, Rolls Royce and Schweizer helicopter components, Heli-Mart delivers essential parts and remanufactured assemblies to owners and operators.Young Company is proud to be representing such an excellent company with a global advertising campaign, web marketing and trade show support. Heli-Mart will be exhibiting at Heli-Expo February 25 – 26, 2014 at the Anaheim Convention Center just in case you want to check out the latest in anti-torque pedals.