Changing Tides – April 2015


My friends from the Bay Area continually comment on its superiority over Southern California. I don’t bother to argue. Being SoCal born and bred, I have an innate preference for the sunnier half of the state. So, when I read last December that Oculus VR (the highest profile OC start up in years) was moving to Facebook’s home of Menlo Park I felt sick. And when I heard their argument that they could tap more smart people there, I became angry.
Within the next decade it’s predicted that Southern California will surpass Silicon Valley in number of tech startups and that means that OC’s s tech presence will grow rapidly. Anyway, who in their right mind would trade our luscious south coast beaches for the boring burbs of Menlo Park? Not me, that’s for sure. I’d take Silicon Beach over Silicon Valley any day of the week.
When Google announced the opening a 140,000 square foot mobile apps analytics lab in Irvine on Jamboree Road, I cheered. Now that’s genius.


When Google announced the opening a 140,000 square foot mobile apps analytics lab in Irvine on Jamboree Road, I cheered. Now that’s genius.

I welcome your feedback! Reach Bart at or 949-376-8404.


New Client Spotlight: University of California, Irvine

Young Company recently won a research and web assignment from the Paul Merage School of Business Executive Education Program at the University of California, Irvine. The agency will conduct research to reveal the critical drivers that motivate brand perceptions surrounding secondary educational programs focused on leader development and innovative business practices. Research findings will be used to construct brand positioning and strategic messaging to ensure a unified voice and consistent approach throughout programs that adapt to the needs of key segments of the executive market. Brand strategy and development will be followed by a newly-designed and optimized website. 

Meet Patti Compton – Account Manager

Patti brings to Young Company eight years of entertainment advertising experience, developing print advertising campaigns for high-profile clients such as CBS Television, Universal, Twentieth Century Fox and Paramount. As an entrepreneur, she ran a successful fashion company, creating and sustaining a brand beloved by its core audience, generating multiple press hits in Vogue, C Magazine, People Stylewatch and Oprah Magazine. Most recently, Patti has developed screenplays and created marketing strategies for feature films. She holds a Bachelor of Science degree in Marketing from San Diego State University.  Her role at Young Company will include strategic business development for our clients; developing new and meaningful ways for them to reach their core audience. Patti lives in Laguna Beach with her husband and two boys.  She enjoys history, music, fashion and spending time at the beautiful beaches of Laguna.    

Every brand marketer on the planet (and perhaps beyond) knows about the soaring popularity of social media. But how does social stack up in the SEO department? Can the platform impact search results?
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What compels digital marketers to do what they do? What hidden forces propel this group down paths seldom understood by mere mortals? Millward Brown has dared to probe these questions. And they’ve come up with some fascinating answers.