WEG Motors - Direct Mail

OptimalFlux is a new technology developed by WEG Motors of Brazil to enable motors to run a lot cooler. Running cooler is important for several reasons: the motor lasts longer and it is more efficient. To dramatize this message, we sent the mailers to engineers in a WEG branded canvas cooler a week before the July 4th weekend. The response was not only immediate, but it delivered a lasting message.